How Downy is taking over On-Shelf Merchandising and what can you learn from it?

On-shelf merchandising is a retail strategy that involves displaying goods on or in the shelves and retail fixtures inside the store. The goal is to converse with shoppers at an eye-level and stimulate impulse buys. This strategy is extremely helpful in retailing new products and promoting discounts.

There are six methods of on-shelf advertising, which retail experts use to promote products and discounts. One of these methods, shelving, is used by Downy to great effect in its latest marketing campaign. The six methods are shelving,pegging,dumping,hanging,stacking and folding.

Read on to find out more examples and why Downy exemplifies this:

Examples of On-Shelf Merchandising Displays

Metal Wire Hangsell Display

One way that Downy is using on-shelf merchandising to great effect is by using a metal wire hangsell display. This type of display is perfect for retailing new products and promoting discounts, as it allows shoppers to see the product at an eye-level. Downy is using this type of display to showcase its new line of products, which are designed to leave clothes smelling fresh and clean.

If you’re looking to retail a new product or promote a discount, a metal wire hangsell display is the perfect way to do it. It’s an eye-catching way to get shoppers’ attention and it allows them to see the product at close range.

Mounted Display

A mounted display rack is another type of on-shelf merchandising display that can be used to great effect in retail stores. Green Cross, a retail store that specializes in selling eco-friendly products, uses this type of display to showcase its wide range of products. This type of display is perfect for retailing new products and promoting discounts, as it allows shoppers to see the product at an eye-level.

Custom Shelf Talkers

Downy is using custom shelf talkers to great effect in its latest marketing campaign. Custom shelf talkers are a type of on-shelf merchandising display

These shelf talkers for Downy are simple yet made a huge impact on us. Because it is slightly jutting out from the shelf, it was hard to ignore. There were two designs for these shelf talkers: a darker one for Downy Parfum Series and Downy Infusions.

Mini shelf talkers are a type of on-shelf merchandising display that can be used to great effect in retail stores. These shelf talkers are small in size, which makes them perfect for retailing new products and promoting discounts. Mini shelf talkers are also a great way to stand out from the competition, as they are not as common as other types of on-shelf merchandising displays.

Downy is using mini shelf talkers to great effect in its latest marketing campaign. These shelf talkers are small in size, which makes them perfect for retailing new products and promoting discounts. Downy is also using mini shelf talkers to stand out from the competition, as they are not as common as other types of on-shelf merchandising displays.

Standalone Shelf

Standalone shelves are a type of on-shelf merchandising display that can be used to great effect in retail stores. Mr. Muscle, a retail store that specializes in selling cleaning products, uses this type of display to showcase its wide range of products. This type of display is perfect for retailing new products and promoting discounts, as it allows shoppers to see the product at an eye-level.

Mr. Muscle has integrated standalone shelves into its marketing campaign in a clever way. The shelves are designed to look like they are made out of wood, which helps them to stand out from the competition and display a competitive POP. Mr. Muscle also uses bright colours to stand out from the competition, which helps to grab shoppers’ attention.

Why its so important

On-shelf merchandising is important because it helps to show shoppers the product and get them interested in buying it. It also helps to make the product stand out from the competition. There are many different types of on-shelf merchandising displays, and each has its own advantages.

Downy is a great example of a company that is using on-shelf merchandising to great effect. Downy is using custom shelf talkers, mini shelf talkers, and standalone shelves to promote its new line of products. Each of these displays has its own advantages, and Downy is using them to great effect.

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