Point Of Sale Marketing: 5 Ways to Increase Customer Retention

POS marketing is a type of in-store marketing campaign that refers to efforts used to increase the probability of a customer making a purchase at the point of sale. The point of sale refers to places where transactions are completed such as cash registers or even mobile POS systems. This system allows for customer-product interactions near where the actual sale occurs, boosting your chances for conversions and customer retention.

If you are interested in reading more about how effective POS marketing is and the various types of ideas you can use to be creative, read through this blog.

Ways in which you can use POS Marketing:

Use Product Samples

One POS marketing tactic is to use product samples as POS displays near the register. This will give customers a chance to try out your product before they make a purchase, and it might just be the nudge they need to buy the product on the spot.

Use Eye-Catching POS Displays

Your POS displays should be eye-catching and attractive in order to draw customers in. This could mean using bright colors, an interesting design, or even interactive displays.

Pos Marketing Display

Offer Discounts

If you want to increase customer retention and loyal csutomers, try offering discounts on POS displays near the register. This will entice customers to make a purchase on the spot, and they’ll be more likely to come back and shop with you in the future.

Use POS Displays to Educate Customers

Another POS marketing tactic is to use POS displays to educate customers about your product. This could include providing information about the benefits of your product, how to use it, or even interesting facts.

Get Creative

POS marketing is all about being creative and thinking outside the box. There are endless possibilities for POS displays, so don’t be afraid to get creative and experiment with different ideas.

POS Marketing ideas

1.End cap displays, also known as end shelves or end units, are a type of POS marketing. They are used to promote specific products or brands near the point of sale.End caps are often used to promote products that are on sale, new products, or products that have a high profit margin. They are effective at getting customers’ attention and increasing sales.

At UCT(Asia), we have a plethora of product displays for you to see and if you would like to customize one too, we have product designers that can design the one for you. Contact us to get started.

2.Free Standing Display Units (FSDU)

Free Standing Display Units, or FSDUs, are an important part of POS Marketing. They are a type of retail display that is used to promote key products near the point of sale. FSDUs can be used to promote a wide variety of products, but they are most commonly used to promote items that are purchased on a regular basis, such as food items and cleaning supplies.

One advantage of using FSDUs is that they are a very flexible retail display. They can be easily moved to different areas of the store, which allows for greater flexibility in terms of what products are being promoted. They can also be quickly changed to promote different products. This makes them a great tool for promoting seasonal products or special promotions.

3.Cardboard Signs and Cutouts

Cardboard signs and cutouts are a great way to promote products at the point of sale. They are inexpensive to produce and can be easily customized to promote specific products or sales. Cardboard cutouts can also be used to promote special offers or discounts, or to call attention to specific products. In addition, cardboard signs can be used to direct customers to specific areas of the store, such as the checkout counter or the clearance section where it is placed at eye-level. Furthermore, they can be customized to improve brand visibility and increase sales for your next marketing campaign.

4.Countertop POS Displays

Countertop POS displays are a great way to market your product and increase retail sales. They allow customers to interact with your product in a hands-on way, and they’re an effective tool for increasing customer retention.

If you’re looking for a way to increase customer retention and boost sales, countertop POS displays are a great way to customize and get creative with.

Countertop Pos Displays
CounterTop POS Displays
5. Pallet Displays

Pallet displays are another effective way to merchandise products at the point of sale. They are a low-cost option, and they allow customers to interact with your product in a hands-on way. Pallet displays are also an effective tool for increasing customer retention.

Pallet POS displays
Pepsi Pallet POS Display

Final thoughts,

They help to increase impulsive purchase.

They serve as a reminder and trigger the impulsiveness to purchase.

Small sized products make it easy for customers to justify the product as something they genuinely need to stock up on.

POS displays are a great way to get customers’ attention and increase sales.

POS displays are an effective tool for increasing customer retention.

How can UCT(Asia) help?

At UCT(Asia), we have a team of expertise and manufacturers that can help design high-quality and affordable POS display for your brand. It is important to find the right design process and theme to represent your brand image,hence we pay attention to our client needs at piority. So, if you want to create your next promotional product and increase marketing efforts the same time, don’t hesitate to contact us today.

You can also check out more of what GWP and promotional products we offer here.


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