Point of Sale Merchandising/Marketing/Materials
Without eye-catching displays, your product risks blending into the background, overshadowed by competitors who are more visually engaging. Shoppers pass by without noticing, and the opportunity for conversion slips away.
What is POSM?
Point of Sale Merchandising (POSM)
By this stage, you may be feeling a little overwhelmed by the sheer amount of work that is involved with the procurement process. Fortunately, there is much that can be done to simplify the process. First of all, you can simply outsource all of your requirements to a reputable third-party. However, for those who are trying to keep more of their procurement management processes in-house, here are a few benefits that come from automation:
POS Displays
POS displays are strategically positioned at checkout counters or high-traffic areas to capture the attention of last-minute, impulse buyers. These displays, such as countertop displays and impulse units, showcase small, easy-to-grab items that encourage spontaneous purchases as customers finalize their transactions. Gondolas and glorifiers further enhance product visibility by highlighting featured items in prominent store locations, ensuring that your brand catches the eye and drives sales right when shoppers are most likely to make a decision.
POP Displays
POP displays are strategically placed throughout the store, often near products or in high-traffic areas, to capture attention and drive sales. Freestanding displays and display cases highlight specific promotions or featured products, making them impossible to miss. Shelf talkers, shelf strips, and wobblers draw attention directly to the products on the shelf, delivering key messages and promotions at eye level. Meanwhile, shelf blades extend into the aisle, disrupting the shopper’s path and prompting them to engage with the product. Together, these elements create an immersive shopping experience that guides consumers toward making a purchase.
How can POSM displays benefit your business?
Attract your customer's attention
Customers typically walk into a store with a clear idea of what they need to purchase and then go through the various aisles looking for said specific product. Unfortunately, the packaging alone tends to be too small to make much of an impact and draw a customer's attention, regardless of how stunning and visually appealing the design may be. However, with a quality POSM display, using various modular displays and bigger, bolder signage, you can attract the attention of your customers and increase the chances of making a sale.
Supplement packaging
POSM displays make it far easier for your brand and product to stand out. Such displays offer you more space for branding and a unique opportunity to educate prospective buyers on the value that your product can offer them, while they are about to make another purchase. You can include additional information, or perhaps a special offer / promotion that would otherwise not fit on the packaging itself.
Strategic locations
Although often associated with checkout areas, POSM displays are highly versatile and can be positioned in various strategic locations throughout the store. Since many displays are movable, they can be placed in high-traffic zones or next to complementary products to encourage cross-selling (e.g., placing bottle openers near wine or bookmarks next to books). This flexibility allows your brand to engage shoppers at multiple touchpoints, increasing visibility and driving impulse purchases beyond just the checkout counter.
It's cost-effective
Advertising is expensive, there's no two ways about it. However, POSM displays (while not necessarily cheap), are a far more affordable-and irrefutably effective-means of advertising your brand and products, instantaneously. Customers can be directly impacted and make snap decisions to purchase your products in the moment.
Serve impulse buyers
In mass merchandise stores 74% of all customer purchases are not pre-planned and are made in the store itself. The same applies with grocery stores, with 68% of purchases being impulse buys! In other words, there are a lot of people who are willing to part with their money on a whim, and by having your quality products on offer using a well-designed POSM display, you will be significantly more likely to attract those impulse buyers and boost your sales.
Our POSM Partners
Why choose UCT Asia for your POSM
At UCT Asia, we have a wealth of experience in designing and manufacturing branded merchandise, promotional products, and POSM displays. We can take your brand and bring it to life by designing and constructing premium-quality POSM displays that are eye-popping, accurately convey the necessary information, and effortlessly attract the attention of impulse buyers.
One of the keys to creating effective POSM displays is authenticity. While there are many tried and tested formats, our designers relish a new challenge and love working with exciting brands and thinking up new, innovative ways to promote them at the point of sale.
Additionally, we own our own production workshops as well, allowing us to operate in such a way that guarantees strict quality control, great flexibility, and the ability to offer our valued clients the most competitive prices.
Take Your In-Store Presence to the Next Level
Don’t let your products get lost in the crowd—stand out with strategic, eye-catching displays that create lasting impressions where it counts. Act now and make your brand impossible to ignore!
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Contact us today to discuss your custom POSM solutions and start transforming your retail space into a powerful sales engine.