In order to push the sales of Leffe in Pubs, where drinks are ordered at the counter, AB Inbev asked our partner to come up with an innovative Bottle Glorifier. UCT (Asia)’s in-house design studio created the concept, rendered 3D drawings of this shell containing a real Leffe bottle and Leffe glass, and developed and mass-produced this awesome glorifier which had a great impact on the country’s sales numbers.
