Display Cases

As a retailer, they key to consistently selling your products is by making them practically irresistible to your customers and one of the most effective means of doing this is by displaying them correctly. There are a wide variety of display units available on the market today, but one of the most popular – and effective – is one that has been around for a very long time; glass display cases.

On this page, we’re going to explore display cases in greater depth and identify the key benefits that they can bring your business. Read on if you’d like to find out more!

What is a display case?

Display cases, typically made with clear glass, are highly effective marketing tools as they create a sense of ‘the forbidden goods’ – thus attracting the attention of your potential customers.

Just as the Crown Jewels are kept in a secure display case in the Tower of London, any product that sits behind glass is bound to attract attention from prospective buyers!

Display Case

Why invest in display cases for your store?

If you are looking for a creative and timeless way to showcase your goods and products, using glass display cases is highly recommended. Not only can they significantly increase the overall attractiveness and ‘buyability’ of your more expensive items, but they offer a healthy ROI as well.

What are the benefits of using display cases for your products?

So, now that you have a better understanding as to what display cases are and what they’re used for, what other advantages to they bring?

  • High quality display cases are perfect for helping you shift your most valuable items. Glass display cases are the perfect way of demonstrating a product’s value; after all, if it’s under lock-and-key, it must be worth it!
  • It’s a non-aggressive sales tactic, drawing the customers’ attention simply by having it locked away behind glass, thus adding to the mystery.
  • Perfect for showcasing and selling unique items. As humans, we’re always drawn to the unfamiliar and when we throw that behind glass, it creates a deeper sense of curiosity.
  • Glass display cases alone serve as wonderful additions to any store as they exude an irrefutable sophisticationใ
  • The fact that customers have to interact with your employees to get a better look at a certain product creates an additional opportunity for your staff to up-sell. Customers can ask questions and your employees can provide additional insight and information, thus increasing the potential for a purchase all the more.
  • They can be combined with LED lighting and various colour temperatures to showcase premium items and create an even more attractive aesthetic in your store.
  • If safety and security is a concern of yours, having the more expensive products under lock and key behind a glass display case is highly beneficial. This can help to prevent shop lifting and give you that extra peace of mind.
  • Having premium items in glass cases makes it easier for you to stay organised and keep on top of your product displays – thus being able to refill as necessary.
  • Display cases are timeless and you can use them over and over again. Your store could go through dozens of aesthetic and décor changes throughout the years, but you’ll always be able to implement your glass display cases with ease.

The forbidden fruit of product display units

Again, glass display units are all about showcasing your expensive items and making them more attractive to your customers. When kept behind a glass display, under lock and key, it makes the products far more intriguing. This sense of ‘forbidden fruit’, plays on the human psyche and is a great way of encouraging impulse purchases!

Not only that, but using them is a great way to create aesthetically charming displays and increasing the overall appeal of your store. If you wish to make your premises feel far more up—market and sophisticated, then these superior quality display units are an absolute must-have investment.

Contact us today and learn more about our display cases

If you are interested in learning more about our display cases and how they can help benefit your business, please do not hesitate to contact us today. One of our friendly representatives will happily answer any questions that you might have and we can get to work on designing and manufacturing some premium quality display cases of your own.