Many businesses lose customers faster than they can replace them. In fact, according to Omniconvert, 8 out of 10 customers you work so hard to gain will likely never come back.
This then begs the question: how do you keep customers coming back?
This is where subscription box promotional items come in! A subscription box is a package of selected products delivered to customers on a regular basis (monthly, quarterly, etc.), usually featuring themed or surprise items tailored to their interests or preferences.
Let’s unpack why this method is quickly becoming the future of consumer retention, and how it can work for your business, too.
5 Reasons Why Subscription Box Promotional Items Are the Future of Retention Marketing
1. They Increase Customer Lifestyle Value (CLV)
Simply put, Customer Lifetime Value is the total amount of money a customer is worth to you over time. The longer a customer stays, the more money they spend.
Now, here’s the thing: subscription boxes naturally build long-term relationships because they provide your customers with consistent and valuable experiences, which keeps them engaged.
Take Amazon Prime members for example. They spend twice as much as non-members every year. Do you know why? It’s because they’re engaged and constantly reminded of the value they get. Your branded subscription promotional items can also do this for you.
2. They Keep Your Brand Top-of-Mind
The kind of continuous visibility that the subscription boxes you constantly deliver bring to your brand is a simple, but often overlooked benefit.
For example, if you’re in the beauty industry, a box of curated skincare and makeup samples will keep your brand in your customer’s routines and minds, month after month.
3. They Reduce Customer Churn
Customer churn refers to the number of people who stop buying from you. Every business worries about this, and for a good reason.
However, you can reduce your churn rate with the help of your subscription promotional boxes. When your subscription box promotional items create anticipation and bring added benefits to your customers, they’re more likely to stick around. Just make sure your box offers something exclusive, unexpected, and gives a sense of continuity.
4. They Boost Emotional Loyalty Through Surprise
People remember how you make them feel. And one of the fastest ways to make your customers feel valued is through surprise.
Your subscription box promotional items are the perfect tool to do just that. When a customer opens a box and finds an unexpected item, such as an exclusive product, it creates a moment of happiness. And when people feel appreciated and loved, they not only stick around but also tell their friends.
5. They Make Data Collection and Personalization Easy
One of the secrets to retaining customers is knowing them better than your competitors. According to McKinsey, 71% of consumers expect businesses to deliver personalized interaction, and 76% get frustrated when this doesn’t happen.
This is where your subscription box promotional item comes in. With each box you deliver, you can learn more about your customers through short surveys, fun quizzes, or even track which item to engage with the most. This insight helps you understand their habits and preferences. With that knowledge, you can then give them exactly what they love. And the more seen and understood your customers feel, the more likely they’re to stay loyal.
Let UCT (Asia) Help You!
At UCT (Asia), we guide businesses on how to design, optimize, package, and deliver branded subscription box items that keep your customers coming back. We’re also experts at sourcing and manufacturing premium promotional items that align with your brand, and strengthen long-term loyalty.
Contact us today, let’s help you make it happen!
