Learning
UCT (Asia)’s team of sourcing and procurement agents for Promotional Products have written a series of articles to help business owners and entrepreneurs learn about the various aspects of doing business. In this category, you will find a series of articles about Learning related to procurement and sourcing. We hope you find these articles helpful and informative.
Your main goal is to create as much visibility and awareness for your brand, and of course record as many sales as possible. To achieve this, you’ll need to make use of several marketing tools that can help you reach as many potential buyers as possible and advertise your product or promo. Branded fridge stickers […]
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As regards basic economics, it is common knowledge that scarcity can lead to a greater sense of value and an increase in demand for a commodity. This is basically where the idea of limited edition products stems from — branded products that are made and sold for a particular period. These limited-edition products exist in […]
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Competition amongst brands is a constant factor in many industries today. To make money and succeed as a brand, you have to solve customers’ problems, yes, but you also have to find a way to stay ahead of others due to the rising competition. So, how do you do that? Well, there are several ways […]
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One of the best ways to skyrocket your business is through the use of promotional strategies! Ever visited a grocery store for your favourite product and suddenly ended up purchasing a distinct product? Or perhaps thought up why people most times buy an unintended product for use? However, this might be due to many factors […]
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Without a doubt, packaging is one of the most important aspects of marketing. At its most basic level, packaging acts as protection for the product. It enhances your product’s outlook and makes the giving and receiving experience exciting. Importantly as well, your packaging builds a lasting impression on the recipients. In our feature promotion, Oreo, […]
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What a lovely and proud accomplishment to attain the feat of the world’s largest coffeehouse chain! Indeed, kings are not made in a day! This American company has indeed built an indelible experience in the lives of its customers. With years of experience in the business, Starbucks has remained the first choice of customers globally […]
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If you seek interesting ways to promote your brand, then you should consider using promotional drawstring bags. Of course, these bags are not commonly mentioned when talking about promotional gifts, but with their versatility, affordability and originality, they’re undoubtedly one of the best to use. Talking about versatility, these bags, like most physical gifts with […]
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Shoppers’ decision to make a purchase is often influenced by some factors like packaging, quality of product, functionality, and the brand involved. When all of these are present in a single buy, it makes them eager to come back for more. Johnnie Walker shows mastery of the marketing world by incorporating all these factors in […]
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The beverage market is one of the most shopped, competitive and tactical industries in the world with a series of brands leveraging on others through their promotional strategies. That is why brands in this category must be resourceful in displaying their products. The real legend – Milo, is not left out in the woods! With […]
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All individuals regardless of age, race, gender, or disabilities want inclusion. The Metaverse—a modern virtual realm where physical limits don’t apply—has not yet met these desires. For this reason, Paralympic athlete and advocate, Blake Leeper, in collaboration with Rexona, a deodorant company hosted the world’s first Metaverse marathon aimed at breaking physical barriers and building […]
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