Business

What does standing out mean for you? Of course, standing out is relative and could mean different things to different people. Yet, whatever meaning is attached to it, it would indeed be conceived from a place of perfection and uniqueness. A groundbreaking confectionery company serving as the pacesetter for most confectioneries, Oreo has doubled its […]

You know, the good thing about brand collaborations is that no matter how big a brand is, they’d always have so much to benefit from partnering with other brands who are like-minded. It’s an excellent opportunity for both brands to create an offering that excites both customer bases. This is the case with this exciting […]

Gifts leave unique imprints on the minds of the people they are gifted to. Sometimes, people find gifts more fascinating than mere tangible money. Travelling without a gift for your loved ones can be so embarrassing. It could mean disappointment, hatred, selfishness, and so many other attributes according to the reflective interpretation by the person […]

In today’s evolving market landscape, where the digital realm seems to outshine everything else, integrating offline strategies can seem like an anachronistic approach. However, seasoned marketers know that the most successful brand strategies seamlessly weave together both online and offline threads.  Branded merchandise, which can create tangible touchpoints for consumers, is an ideal arena to […]

In the realm of brand marketing, feedback serves as the beacon, illuminating the path towards perfect alignment with your audience’s desires. For branded merchandise, feedback isn’t just a post-launch activity—it’s the very foundation that shapes and perfects your products, ensuring they resonate deeply with consumers.  Understanding the Feedback Spectrum: Iterative Design Based on Feedback: The […]

In today’s competitive market, the quality of branded merchandise isn’t just a luxury—it’s a necessity. As brands vie for customer attention, the quality of their products becomes a significant differentiator. This article delves into the pivotal role of quality inspection and product testing in ensuring customer delight. The Landscape of Branded Merchandise Branded merchandise has […]

In the bustling marketplace of today, where competition is fierce and consumer expectations are sky-high, the quality of your product is not just a selling point—it’s the cornerstone of your brand’s reputation. For businesses launching new branded merchandise, ensuring product quality through rigorous inspection and testing is not just an operational necessity, but a strategic […]

In the bustling realm of social media, where users are bombarded with endless content, standing out is a craft. Teasers, when done right, are your brand’s whispered secrets that can get the entire digital realm buzzing in anticipation. Key Teaser Strategies: Interactive Engagement Tools: Behind-the-Scenes & Finale: Post-Teaser Tactics: In the digital age, a product […]

Here’s the thing: ROI in the realm of branded merchandise isn’t as straightforward as “money spent versus money earned.” It’s time we redefine and understand the deeper layers of this metric, especially in a world where brand visibility, recall, and emotional connection play monumental roles. Moving Beyond Monetary Metrics Historically, ROI was a simple equation. […]

As of 2017, there were already over 19000 breweries in the world. That’s a staggering stat! You can only imagine how many more have been added to that list since then. This simply shows how scaringly fierce the competition is, and it doesn’t look to be dwindling soon. So it’s important for you as a […]