Branding

Global e-commerce sales in 2024 were $6.33 trillion and are projected to grow to $6.86 trillion in 2025. That means a lot of buying and selling takes place online these days. But it’s also an excellent opportunity for businesses looking to attract more attention, secure new customers, and stay ahead of the competition. How do […]

You’ve finally decided to start your own e-commerce business. You already know what kind of merchandise you want to sell. But the problem is, you don’t know where to find quality products for your store. If this is you, don’t worry, you’re in the right place. In this guide, we’ll show you how to get […]

With so many places to shop from, why should the average customer choose your brand? If you think about it well enough, you’d agree that price and convenience are essential, but are they as important as being unique? Today’s customers want to feel a connection with your brand. Giving them this connection is how you […]

The first step to elevating your brand is drawing more attention to it. Business growth starts with making more people aware of it. However, the attention we’re talking about is not the transitory awareness of ads that disappear in seconds. We’re talking about the awareness that sticks for months, and even years. Imagine a client […]

Branded merchandise is so powerful that, according to PPAI, over 60% of consumers who received it said they could recall the name of the brand that gave it even after 12 months! Now, here’s the catch: when customers frequently interact with valuable brand merchandise that bears your logo and brand elements, it becomes easy for […]

According to stats, 75% of consumers identify a brand by its logo. Businesses consistent with their logo across platforms are more recognizable and are likely to enjoy a 23% increase in revenue. On the other hand, an outdated or unattractive logo can send over half of potential customers away. In today’s market, where customers make […]

Over the past few years, many more people have opened up about anxiety, stress, and emotional well-being. Mental health is no longer a subject people discuss only behind closed doors. People now talk about it in schools, workplaces, and on social media. As more people open up about their struggles, one of the most interesting […]

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” This brilliant quote by prominent management theorist Peter Drucker perfectly highlights the importance of mastering the art of selling merchandise. Success in today’s competitive retail and e-commerce market relies on a deep […]

About 79% of people who responded to a 2023 study remembered the brand on a promotional item given to them over the past two years. That means branded merchandise doesn’t just make you visible; it connects with the people who use it. Choosing the right merchandise is, therefore, how you stamp your brand image on […]

Make no mistake, the merchandise industry is cutthroat. You’re competing against millions of brands that sell similar products. You’re fighting to win over customers with newer and more demanding expectations that must be met to stay relevant, as well as customers who are spoiled with easy access to alternatives anywhere in the world. So, how […]