Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
If you love whiskey and are crazy about art, then stick around because we’re about to journey into the creative world of Johnnie Walker, where art is fused perfectly with whiskey. Truly, Johnnie Walker has unrivaled its captivating bottle designs and concepts. This time, the renowned whiskey brand came up with limited edition bottle designs […]
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Martell’s experiential promotional campaign is a perfect inspiration for brands looking to take their travel retail marketing to a higher dimension. The brand’s “Sip, Design, and Create” concept defines elegance and sophistication. The unique “Brainwave Tech” experience was aimed at redefining personalized footwear and giving consumers an emotional experience. This is a one-of-a-kind collaboration that […]
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The vision is a glimmer of hope, and the innovation is surreal! A design that pierces the heart, a creation that encapsulates the beauty and serenity of nature! It’s so captivating and delightful to stare at, and the eyes could not get enough of this view! A Cognac endowed with so many antecedents of ancient […]
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Liquor brands have a long history of promoting their products using the limited edition strategy. Monkey 47 joins the exclusive list of world-renowned brands that use this marketing strategy. We recently discovered its special promo for the launch of its exclusive product, The Traveller’s Compendium, on our visit to the stores in Heinemann airport. Travellers […]
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Here at UCT (ASIA), we continue to look for outstanding promotional concepts in the market to help businesses capture the hearts and minds of consumers in their subsequent marketing campaigns. We’re on the lookout for ideas that are captivating, unique, and, most importantly, cost-efficient. Nestle’s remarkable introduction of its Smarties Cool Creatures travel retail exclusive […]
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The future, they say, is here. And the boundaries between reality and imagination get blurrier by the day. What a time for brands to explore the largely unexplored territory of the metaverse! Of course, exploring the uncharted territory of the metaverse in marketing is a challenging task. However, like several other brands taking marketing to […]
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How do passengers pass the time while waiting at the airport to board their flight? Well, people often just sit and enjoy the beautiful scenery. In contrast, others browse the shops, often shopping from the pool of unique brands within the airport. With thousands of passengers travelling each day, there’s a real opportunity for brands […]
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You want to have a competitive edge over other brands in the liquor market and take your brand to greater heights? Then you need to wield this secret weapon I’m about to unveil – a custom gift pack! Of course, offering consumers a liquor product they would want to drink again is important, but presenting […]
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Liquor marketing, in today’s alcohol industry, is a tasking job even for established brands. However, travel retail marketing is one of the most effective ways to promote and boost sales. Travel retail marketing refers to brands’ concepts and strategies to capture traveling customers looking for a vacation or a gift to bring home. As one […]
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Like all marketing strategies, a limited edition campaign must be thoroughly planned and executed. This is why global brands like Starbucks go the extra mile regarding their marketing campaigns. This time, they’re collaborating with New York-based lifestyle brand Kate Spade New York to launch their special limited-edition merch across Asia. You know that sweet feeling […]
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