Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Take for instance you get into a liquor store and there’s a promo advert on a display stand about getting free glassware and a liquor pourer just for buying a bottle of drink. Isn’t that an irresistible offer? For most people, going for this choice will be the perfect option even if the drink is […]
Read MoreChange is the only constant in life. This is also true of the marketing world. Over the past few years, so much has changed in the marketing world, from packaging to adverts to displays. To avoid being left out, you must be innovative and bold to implement new marketing practices that will be of benefit […]
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If you’re in the drinks industry, then this post is for you. Today, I’ll be talking about branded in-store refrigerators. As we all know, drinks are best enjoyed when they’re cold, which is why they’re often stored in fridges. However, aside from serving as a means of preservation, these fridges can help you stand out […]
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When it comes to boosting sales and making more profit in the ever-competitive retail space, end aisle displays are highly effective. In fact, the more thought you put into the idea of end aisle displays, the more you’re convinced of their huge retail marketing potential. End aisle displays are a clever and productive option for […]
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Some promotional products never become outdated, take for instance the promotional custom-made cushion. We recently found this ravishing promotional cushion by Cadbury and we thought it might be ideal for your brand. So, let’s take a close look at a few tips Cadbury used to boost their promotional activities with this great promotional product. What […]
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From nosing whisky glasses to wine glasses to beer tumblers, most brands have favoured custom glassware when it comes to choosing the best promotional merchandise to pair their drinks products with. Grey Goose, however, wows consumers by offering free custom soda cans instead. Here’s why we love this simple, yet clever promotion! Grey Goose, a […]
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Do you want to portray your brand as trendy and innovative? If yes, then it’s time to jump on the bandwagon! Yes, I’m talking about gift boxes! Before now, gift boxes were only used to securely package your product, especially for protection reasons. But now, their use has gone beyond these basic functions, as they […]
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Timing is everything! The success of most things is often connected to its timing and this includes your marketing campaign! Good marketing is knowing where to be and when to be there, but, unfortunately, many brands, especially those with small budgets, often undermine the importance of timing. As a result, we’ve decided to share 4 […]
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Why won’t you love chocolate? This cocoa bean confectionery is all creamy and delectable to taste! The taste is as yummy as the name! The pleasure and satisfaction that comes with a taste of chocolate would surely leave you with butterflies in your belly. Almost everyone wants a bite of it. No wonder Cadbury is […]
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The beer industry is multifaceted with a high degree of competition, and newbies are most negatively affected by this. However, are you a newbie in the beer industry longing to grow your brand and leverage competitors? Congratulations! Because you are about to enter a new dawn in your business! Here is a special tactic our […]
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