Branding

Liquor brands have a long history of promoting their products using the limited edition strategy. Monkey 47 joins the exclusive list of world-renowned brands that use this marketing strategy. We recently discovered its special promo for the launch of its exclusive product, The Traveller’s Compendium, on our visit to the stores in Heinemann airport. Travellers […]

Here at UCT (ASIA), we continue to look for outstanding promotional concepts in the market to help businesses capture the hearts and minds of consumers in their subsequent marketing campaigns. We’re on the lookout for ideas that are captivating, unique, and, most importantly, cost-efficient. Nestle’s remarkable introduction of its Smarties Cool Creatures travel retail exclusive […]

The future, they say, is here. And the boundaries between reality and imagination get blurrier by the day. What a time for brands to explore the largely unexplored territory of the metaverse! Of course, exploring the uncharted territory of the metaverse in marketing is a challenging task. However, like several other brands taking marketing to […]

How do passengers pass the time while waiting at the airport to board their flight? Well, people often just sit and enjoy the beautiful scenery. In contrast, others browse the shops, often shopping from the pool of unique brands within the airport. With thousands of passengers travelling each day, there’s a real opportunity for brands […]

You want to have a competitive edge over other brands in the liquor market and take your brand to greater heights? Then you need to wield this secret weapon I’m about to unveil – a custom gift pack! Of course, offering consumers a liquor product they would want to drink again is important, but presenting […]

Liquor marketing, in today’s alcohol industry, is a tasking job even for established brands. However, travel retail marketing is one of the most effective ways to promote and boost sales. Travel retail marketing refers to brands’ concepts and strategies to capture traveling customers looking for a vacation or a gift to bring home. As one […]

Like all marketing strategies, a limited edition campaign must be thoroughly planned and executed. This is why global brands like Starbucks go the extra mile regarding their marketing campaigns. This time, they’re collaborating with New York-based lifestyle brand Kate Spade New York to launch their special limited-edition merch across Asia. You know that sweet feeling […]

There is ability in disability. We may be confined by the rigmaroles of life that we face, but definitely, our life is not defined by them. You can achieve whatever you want, provided you believe in yourself.  Living with a disability can be a heck of a living. So many talented people with disabilities are […]

Putting your customers out there in the limelight can be the best gift you could give to them. Allowing your customers to build a portfolio of prestige through an outstanding opportunity whereby they can unveil their creativity can be pretty philanthropic! Businesses should not always be about you! It should not always be about your […]

It could be a heck of a journey travelling with so much baggage and still wanting to have your favourite drink just in handy. Juggling so many loads at a time could be a misplaced priority, as every one of them matters to you. But it is even worse when you head for your favourite […]