Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
The drink industry is multifaceted with unlimited competitors. However, despite the numerous competitors out there, some drink industries still stand out and in fact, cannot be deterred by others. Amongst the drink industry are the distinguished Moet & Chandon as well as Cloudy Bay. These duos are formidably incredible brands! Lately, our team came across […]
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Given the number of brands battling for the attention of shoppers, gaining a competitive edge in retail stores is crucial. That is why brands in the spirit and beverage industry are constantly looking for unique and innovative strategies to engage with customers and market their products. Gift-with-purchase and Point-Of-Sales display are two commonly used strategies. […]
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Do you own a brand in the drinks industry? Are you looking for ways to get more customers in? Do you want to discover productive promotional products for your drinks business? If yes, then you’re at the right place. As a drinks brand, your products are best enjoyed with items that preserve and enhance them. […]
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It can be sometimes frustrating to watch how customers react to in-store displays. You try to be engaging and creative, but they walk right past your carefully arranged products without even taking a glance at them. So what can you do to attract customers, boost engagement and increase sales? You can improve your display and […]
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There are numerous reasons why people bring their lunch to work every day, and one of the most common is that the food they bring from home is better than what is available from the variety of takeaway food shops nearby. As a result, a suitable custom lunchbox is a useful product that people will […]
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The business world is changing fast, and marketing trends are changing even faster. If your reliance on traditional marketing strategies is too much, you may be left behind by competitors who are adopting a digital approach to marketing. One such digital trend that’s making waves is the use of in-store video displays in place of […]
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Creating a marketing strategy for your drinks brand is undoubtedly a challenging task. For brands that are just starting, the task is even more challenging. Hence, it is important to plan and carry out detailed research before going into the spirit and beverage business. Similarly, studying already-successful brands in the industry can help skyrocket your […]
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Johnnie Walker is at it again with something special. This time, the liquor brand surprised customers with a glamorous GWP campaign, offering promotional luggage tags to lucky shoppers in their Johnnie Walker Blue Label promo. What Is This Promo About? In this promo launched in a Dubai airport, Johnnie Walker offered travelers a remarkable shopping […]
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Retail stores are filled with so many eye-catching products capable of stealing a shopper’s attention. So you should be looking to give your products the best push by making sure they stand out. And what better way to do this than using grand promotional displays that will draw attention to your products? Branded liquor displays […]
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Imagine you’re a shopper who goes into a store for liquor products and on stepping in, there are tens of products from different brands laid before your eyes. This can be overwhelming, right? Now that’s from the perspective of a buyer. So, from your perspective as a liquor brand that’s trying to sell its products […]
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