Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
What better could a brand be than making its customers comfortable and at ease with its services? It’s indeed such a surreal experience for customers! It’s another mooncake festival for Hong Kong and Hongkongers can’t wait to celebrate this euphoric mid-autumn season in a grande style! But how much could this festival be without Starbucks’ […]
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It’s so thoughtful of you to start a brand in the first place! You are one of the few world changers and investors who still believe in positive future possibilities. However, building a brand comes with its complications. One of the prominent complications is competing with the heck of competition out there and this could […]
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How you package your drinks bottle is an important factor for success in the liquor industry. Your packaging should be unique and be able to grab shoppers’ attention enough for them to choose your product over several others in a crowded liquor store. With the right packaging, your brand can move from being unseen to […]
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Year in and year out we experience varieties of seasons in their shades of beauty. With every season adding its sweet fragrance to the year, one very outstanding season to behold is the Christmas season! Yes, it’s another Christmas season of the year to pop that exclusive wine with your loved ones! And a wonderful […]
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In retail stores today, there’re a lot of brands trying to grab the spotlight and win customers. It’s like they’re all saying, “hey everybody, look at me!” Such is the competitive nature of the FMCG market. Therefore, as a brand in this market, the foremost thing to do is to devise a strategy that will […]
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In this digital age where most things are done with our smartphones, many brands and industries now use QR codes to stay one step ahead of their competitors. The benefits of using QR codes are indeed immense, little wonder big brands like Budweiser have employed this high-end technology to excite their fans worldwide. Budweiser’s World […]
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New years are beautiful moments in our lives where we celebrate life and all the beautiful things we had the previous year and the wonderful things we anticipate. However, that we don’t get to celebrate New year every day makes it the more reason we need to celebrate each one we are grateful to witness […]
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It’s our favorite summer again, and we know you can’t wait to pick your summer apparel and ride the tide with a resounding scream for a cocktail! As the oceans heat up, people spend more time broiling in the sun and grilling outdoors, and yes, Malibu Rum wants to share the ocean breeze with you […]
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Being heard in the very competitive drink industry is a real challenge. If you’re in the industry, you have to be innovative and extraordinary to stand a chance of being heard or seen by consumers. Talking about being unique, what better promotional product to use than this custom Bluetooth speaker launched by Budweiser? Away from […]
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From the tropics to the temperate and everywhere in the world, gifts would always do better in business gratification. Gifts are necessary for brands’ to offbeat traffic in any industry, but unfortunately, most brands only promote their brands during the yuletides. Gifts are little drops of water that make a mighty ocean in business. Customers […]
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