Branding

The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.

Get inspired by the recent Batman merchandise for your next marketing campaign!

Movie merchandise is a great way to promote your next marketing campaign. By tapping into the power of popular characters and franchises, you can create a powerful connection with potential customers. And what better place to find inspiration for movie merchandise than Comic-Con? This major fair for licensed comics, movies, and video games offers a […]

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Volkswagen branded headphones- How it gains Brand Publicity

The music industry needs promotional products because it helps to increase sales. Promotional products are giveaways that are used to attract people to a product or service. In the case of the music industry, promotional products can be used to attract people to the album itself. By including a free giveaway with the purchase of […]

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5 Reasons Why Chang Beer Tower is Selling Like Crazy in Thailand

How Chang Beer Became One of the Most Popular Brands in Asia Chang Beer is a pride of the nation in Thailand. It has become a drinking occasion favourite and has captured the hearts and taste buds of the Thai people over the years. Chang stands for smiles, golden sunshine, and sharing good times with […]

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Check out our Top 6 custom Promotional Merchandise!

UCT helps different companies worldwide in creating custom promotional merchandise. We understand the importance of brand marketing and the innovative approach it requires to succeed and compete in the industry. Contact us and we can help take your business on a whole new level.  We have expertise and professionalism in retail merchandise, on-pack promotions, giveaways, […]

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Top innovative merchandise your brand will love

Marketing managers should never overlook the power of everyday items. They may seem mundane at first glance, but many have the ability to transform our lives. For example, a simple pair of socks can keep us warm during cold weather. Or a cup of coffee can give us energy throughout the day. These items don’t […]

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ASAHI sponsors 2023 Rugby World Cup-How it increases sales promotion

What is Brand Sponsorship? Brand sponsorship is when a company sponsors an event or activity in exchange for advertising space or other benefits. It is common practice for companies to invest in brand sponsorship to promote their products and services. The first major event sponsored by a beer company was the 1896 Summer Olympics held […]

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Shelf Advertising for Kleenex (How Does It gain Brand exposure?)

Shelf advertising is one of the most effective ways to market your product online. Small banners that appear near the checkout lines advertise your brand to busy shoppers. This method is extremely beneficial because it gives your business a chance to reach customers who would otherwise never see your brand. Key points to consider when […]

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How Heineken improves its sales worldwide with these POS Displays

BEER POS Displays are one of the most effective ways to market your business. They can be used in many different places including retail stores, restaurants, hotels, gas stations, etc. These displays have been proven to increase sales by over 50%. With so many benefits, it’s no wonder why these displays are becoming increasingly popular. […]

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Universal Biopack Eliminates Waste Problem Using Bamboo Packaging in Thailand

Bamboo is one of nature’s most versatile plants. From building materials to clothing, bamboo can be found everywhere. In fact, there are more than 1,000 different species of bamboo worldwide. Manufacturers around the globe are starting to use bamboo in their products because of its numerous benefits. Not only does it provide a unique look, […]

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Head and Shoulders: 5 Tips to Steal from P&G Successful Ad Campaign in China

Procter & Gamble is a multinational consumer goods company headquartered in Cincinnati, Ohio, United States. The company was founded on October 31, 1837, by William Procter and James Gamble, both from the United Kingdom. It has operations in over 80 countries. Their products include cleaning agents and personal care products. From then on, they have […]

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