Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Are you looking for a marketing secret to promote your wine business and leverage your competitors? So then, let’s sit and chill out with a bottle of Le Clos as we unveil the secrets! Gone are the days of monopolistic trade in business when a brand has complete autonomy over a product. Today’s market is […]
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Let the countdown roll in because the season is set on the beat! It’s our favorite season again, and we know you can’t wait to tie the season with your Christmas promotional sales and gifts! As Christmas lurks, supermarkets and grocery stores are bubbling with Christmas gifts and promotions, but Oreo has got it all […]
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Everyone wants to own a highly reputable itch-free brand, with thousands of customers patronizing one’s brand regularly, but how do you hit the jackpot when other brands offer the same services as you? The market system is ramped up, with many brands striving to thrive amidst dozens of competitors. Hence, a thorough understanding of what […]
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The rise in the number of cosmetic brands in the market shows how important beauty essentials are to many people. Due to this rise, the cosmetic industry has now become fiercely competitive which means that cosmetic brands cannot afford to be complacent with their marketing strategy. Succeeding as a brand in this competitive industry requires […]
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Global warming is a cause for concern in our contemporary world today. The threat posed by the depleting ozone layer is an eyesore for humans and animals at large. However, a more significant part of the causes of global warming is a result of man’s activities in his environment. Which invariably can be avoided or […]
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When it comes to your product packaging design, your customers decide if it’s well-planned or not. As a result, it is important for you to know your customers and how they respond to your packaging. This will help you to improve the packaging of your gift set. For alcohol brands like The Famous Grouse, it […]
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Due to the continuous rise in competition in the spirit and beverage industry, it has become very important for brands to employ creative ways to attract customers and subsequently stand out amongst the crowd. In this post, we’ll be featuring an exciting in-store display that caught our attention. From the products to the in-store promotional […]
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Whether it is Tequila, Whiskey, or Vodka, people enjoy a good drink using shot glasses. However, shots aren’t only beneficial to drink lovers. When used as a gift-with-purchase item, shots are an incredibly effective marketing tool. Hence, your branded shot glassware needs packaging that not only protects your glass but also attracts customers. Benefits Of […]
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The first impression when you enter a bar is given by the decor. The setting is usually the first thing people notice. This creates an opportunity for brands to promote their products and services without saying a word. With the number of bars around in cities and the competition in the drinks market, creating a […]
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Building your brand to become one of the most recognizable, even from a distance, is a great accomplishment. However, aside from excellent brand recognition, you should work towards creating compelling strategies to entice potential customers to choose and purchase your products. With a superb QR code contest, Heineken shows us how. Heineken’s QR Code Competition […]
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