Search Results: promotional
Purchase with Purchase (PWP) is a promotional tool in which a discount is offered on another product provided that the customer buys the first product. Marketers use it to boost sales of a product. For Carlsberg, sponsors of the English football club Liverpool FC, the PWP tool has more effective uses than boosting sales. Carlsberg […]
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The ‘find the keeper and win instantly’ campaign, set off by Bud Light in partnership with Tesco, embodies the mission of Anheuser-Busch, the founders of Bud Light, to create a future in which everybody participates in the celebration. Bud Light, created in 1982 in the city of Saint Louis, Missouri, is a light lager beer […]
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Packaging is an important part of any company’s branding and marketing strategy. It is the first thing that customers see when they buy a product, and it can be used to create a positive or negative impression. That’s why it’s important to use packaging that is not only attractive but also sustainable. The Talisker Skye […]
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We all love receiving gifts and hardly will you see someone who dislikes gifts from family, friends, or colleagues. However, a gift from your favorite brand is an action that solidifies loyalty and also brings new customers on board. Many brands today are using gift with purchase marketing strategies; an example is Jagermeister’s custom design […]
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Jack Daniel has decided to gain shoppers’ interest in the UK with the custom-made barrel pen pots. It is a fact that we have thousands of businesses that continuously create different ads on every advertising platform that exists, such as; the newspaper, billboards, social media apps, and even the radio. So, how do you stand […]
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Coca Cola knows that the best way to push their marketing efforts is through promotional gifts. By giving customers free products and samples, they are more likely to become loyal to the brand. With a massive range of products available, there’s something for everyone. Coca Cola’s gift-giving strategy is twofold. Firstly, they focus on giving […]
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What are Hangsell Displays and why are they so effective? Hangsell displays are creative ways to boost sales and move merchandise quickly. By featuring items that are likely to be impulse buys, stores can increase the chances that shoppers will make a purchase. Hangsell displays are effective at driving impulse buys because they are an […]
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The Nestle Milky Bar, like most great inventions, was discovered in 1936 by coincidence. While trying to create a solid form of Nestrovit (condensed milk for children), the kitchen workers created what would later become the most popular white chocolate brand in the UK. The Milky Bar varieties, such as the Milky Bar Raisins, Milky […]
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When it comes to marketing, there are a variety of techniques that can be used to get your business seen by more people and ultimately increase sales. One of these techniques is freebie marketing. Freebie marketing is a strategy where businesses offer a free product or service to attract new customers. This can be a […]
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San Miguel Corporation, abbreviated as SMC, is a multinational conglomerate in the Philippines with its headquarters in Mandaluyong, Metro Manila. However, it was originally founded as a brewery in 1890, but since then, they have ventured into various sectors such as food and drink, finance, oil and energy, transportation, real estate, and infrastructure. The brand […]
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