According to stats, 75% of consumers identify a brand by its logo. Businesses consistent with their logo across platforms are more recognizable and are likely to enjoy a 23% increase in revenue. On the other hand, an outdated or unattractive logo can send over half of potential customers away.
In today’s market, where customers make their decisions based on branding, your logo is an asset that can massively influence the sales of your merchandise.
How Logo Design Affects Brand Perception
It only takes a few seconds for consumers to form an opinion about your brand, which is often based on what they see.
What do you think is usually the first thing they see? No prizes for correct guesses — they usually see your logo first!
Your logo on merchandise sets the tone for your entire brand. With it, you can pass any message you want. You can paint your brand as professional, creative, reliable, or fun with the right colours, fonts, and styles. On the other hand, a poorly designed logo can make people doubt your credibility or professionalism. So, how you want people to perceive your brand relies hugely on your logo!
The Link Between Brand Identity and Buying Decisions
Do you want people to be familiar with your brand? Then you need a cohesive brand identity centered around a powerful logo. Customers feel more connected to your brand when they can recognize your logo on your merchandise. This emotional connection influences their buying decisions because they want to buy from brands they know and trust.
Real Impact on Merchandise Sales
You already know how powerful a marketing tool branded merchandise is, but did you know that the quality of your logo on merchandise can directly affect the effectiveness of your brand merchandise?
Products with clean and recognizable logos are more likely to be kept and used, which amplifies your brand’s reach and increases your return on investment.
Tips for Creating a Logo that Sells
If you want your brand merchandise to convert leads to loyal customers, your logo must be eye-catching and practical. Here are a few tips:
- Keep it simple: A complex logo design doesn’t translate well to your products. Keep your logo simple and clear.
- Make it versatile: Ensure your logo looks good in any colour and product size.
- Align it with your brand: Your logo should reflect your values, tone, and target audience.
A powerful logo adapts easily to any merchandise, while still passing a consistent brand message.
Conclusion
Your logo is just one piece of the branding puzzle. However, its role in ensuring you sell your brand merchandise cannot be overemphasised. Therefore, investing in strategic logo design that strengthens your brand identity and enhances customer engagement is essential.
Harness Our Creativity at UCT (Asia)!
If your brand identity is weak, you will struggle to make sales, and your engagement will drop drastically. But it doesn’t have to be so; UCT (Asia) can help you! We help businesses like yours design powerful, sales-driven logos and create high-impact promotional merchandise that gets noticed and remembered.
Our team can also help you refine your brand identity or source eye-catching products that perfectly reflect your logo. What are you waiting for? Contact us immediately to get started!
