Branded merchandise is so powerful that, according to PPAI, over 60% of consumers who received it said they could recall the name of the brand that gave it even after 12 months!
Now, here’s the catch: when customers frequently interact with valuable brand merchandise that bears your logo and brand elements, it becomes easy for them to identify your brand. With time, this exposure to your products makes them more familiar with and trust your brand, leading to long-term loyalty.
What is Corporate Branding Merchandise?
Corporate branding merchandise refers to products you create and offer your customers or employees to strengthen your relationship with them and make your brand more identifiable.
Strengthening Brand Identity Through Merchandise
Your brand identity is simply how your brand is seen, perceived, and remembered. This can be through your logo, colors, and everything that makes your business unique.
Now, you can strengthen this identity by putting your brand in front of people through consistent and practical corporate merchandise such as branded mugs, shirts, or notebooks. Your brand will become more familiar and trustworthy the more often your customers and employees see and use these items.Building Loyalty with Corporate Merchandise
Building Loyalty with Corporate Merchandise
Your customers love to know that they’re seen and valued. They love to be a part of a community, in this case, your brand. So, when you give them valuable or thoughtful corporate gifts, you send them a message of love and care. You’re telling them you value them and asking them to trust you.
These simple thank-you gifts become a way for them to identify with your brand. Now, they have enough reason to come back for repeat business and even tell others about your brand.
Why Branded Merchandise is a Smart Marketing Investment
Branded merchandise lasts long as a promoter of your brand. It does the talking for you in places you couldn’t be. Take a T-shirt or water bottle, for instance. They remain valuable to the receivers for months, and this relevance gives your brand repeated exposure.
It’s also cost-effective, especially when you buy in bulk. Compared to one-time ad campaigns, it improves your customer engagement.
Conclusion
Corporate branding merchandise is one of the most effective ways to grow your brand. It’s a powerful tool for ensuring your brand stays in people’s minds and connecting with them. When you use it correctly, people trust your brand and want to return.
Partner With UCT (Asia) to Elevate Your Brand
Your brand needs quality corporate merchandise to enhance its recognition and identity. UCT (Asia) specializes in creating custom-branded merchandise tailored to your brand, driving customer loyalty and revenue.
With over a decade of experience in branding and merchandising, we have the team and expertise to create the stand-out branded merchandise for your subsequent marketing campaigns or trade shows to set you apart. Reach out to us today to find the perfect merchandise solution that reflects your brand identity and elevates your brand.
