We understand the importance of the charitable works you’re doing as a non-profit organization. However, even the best causes often go unrecognized and underfunded due to a lack of visibility.
If you’re underfunded and seeking more recognition for your life-changing work, consider branded merchandise!
Branded merchandise is a sellable product that has your branding. These products help people recognize you and what you stand for. In this article, we’ll break down why they matter, the best types for your campaigns, and where to get them.
Why Branded Merchandise Matters for Nonprofits
Branded nonprofit products are important for their ability to actively help your nonprofit raise more money, their potential to get your name out there, and their power to build you a community of loyal donors.
Let’s break these points down:
- Drives Fundraising: Selling fundraising products is a great way to raise money for your cause while giving your supporters something tangible in return.
- Increases Visibility: When you give a donor a branded t-shirt and they wear it, it exposes your cause to more people who can be potential donors.
- Strengthens donor loyalty: A branded merchandise to your supporters is a nice show of appreciation, which makes them feel valued and recognized. In return, they’re more likely to grow a sense of loyalty and commitment to your cause.
- Encourages word-of-mouth marketing: 88% of people say they rely on personal recommendations from friends and family more than on any other type of advertising. Your supporters wearing your merchandise and telling others about your cause raise awareness for your cause and encourage people to take action.
- Makes Your Events More Memorable: Branded merchandise giveaways at your charity walk or outreach events help create memorable experiences that last a long time.
Best Types of Branded Merchandise for Nonprofits and Fundraising Campaigns
In our experience, nonprofits tend to go for these simple, yet effective, branded merchandise items to get more people to support their cause:
1. Branded Apparel
Branded t-shirts and sweatshirts make excellent giveaways for your guests at fundraising events. They’re relatively cheap, highly customizable, versatile, and great assets for spreading your logo and message.
2. Branded Drinkware
Branded drinkware items are useful, inexpensive, and customizable. It can be a mug, a water bottle, or an insulated tumbler. Any of these will keep your brand in people’s minds for a long time.
3. Branded Notebooks and pens
Notebooks and pens are practical choices for your non-profit merchandise. They’re small, but powerful, and come in handy for meetings, school, or work. Focus on raising their quality and making them indispensable.
4. Silicone Wristbands
One of the easiest ways to get your brand name out there is by offering merchandise that people can wear. These wristbands are ideal tools for raising awareness and generating funds for your non-profit organization.
5. Custom Lanyards
Just about anyone could use a lanyard to hold name tags, badges, and keys. You can make them into any colour and design you want to promote your message.
Where to Get Branded Merchandise for Your Nonprofit
You want to be seen and acknowledged for the impact you create. That’s why choosing the right partner to produce or source your branded merchandise matters. At UCT (Asia), we help non-profits bring their message to life through high-quality, budget-friendly promotional items tailored to their mission.
It doesn’t matter if you’re launching a new campaign or hosting a fundraiser; we’re here to make sure your brand gets noticed through your branded merchandise. Contact us today, we’d love to help!
