admin

The Chinese New Year is a time of celebration, tradition, and symbolism. Martell Cognac has taken this opportunity to captivate liquor lovers with a dragon-shaped stopper that offers an experience beyond aesthetics.  Here are five compelling reasons why we love this release: Memorable Gift Option With its striking design and cultural significance, Martell’s Phenomenal Cognac […]

Statistically, businesses that invest in thoughtful design experiences witness a substantial increase in customer retention rates. This fact highlights the long-term benefits of incorporating strategic design elements, especially during culturally significant events like the Lunar New Year. Why Lunar New Year Matters Beyond its significance as a traditional Chinese celebration, the Lunar New Year has […]

Are you tired of boring marketing campaigns and product design? You should. Without a proper marketing plan, things can get ordinary – and it’s nearly impossible to stand out in today’s marketing world without any real excitement in your marketing campaigns. You help make bold statements and stir excitement with your campaign, we’ll look at […]

Limited edition products, whether it be watches, sneakers, or in this case, whisky, leverage scarcity to captivate consumers. The premise is simple – produce a restricted number of items and in the process, create an air of desirability. The result? An increase in the perceived value. This scarcity, combined with unique features, creates a sense […]

The big question today is this: Do you leverage special celebrations in your marketing? You should. These celebrations are strategic goldmines that offer immense opportunities for brands to broadcast their values, create captivating campaigns, and connect with audiences that oftentimes may be foreign to them. For example, with the 2024 Year of the Dragon beginning […]

Who doesn’t love a sweet, enticing prize? That rush of adrenaline as your name is called, the thrill of claiming victory, the pure joy of winning something incredible – it’s a feeling we all crave. Your customers? They’re no different. Deep down, that competitive spark flickers within us all, pushing us to strive, to excel, […]

In the ever-changing spirits and beverage industry, the packaging of a product is often the first touchpoint between a brand and its consumers. It sets the stage for expectations and serves as a visual ambassador for the liquid within. Italicus Rosolio di Bergamotto, renowned for its distinctive bergamot-infused aperitivo, has recently unveiled a limited-edition anniversary […]

Hennessy, renowned for its exceptional cognac, recently took the spotlight in Singapore with a dazzling pop-up display that left both locals and tourists in awe. This flamboyant showcase was not just about the exquisite cognac; it was an immersive experience that blended tradition, innovation, and a touch of the extraordinary. What Made the Pop-Up Display […]

Have you heard of the fancy new Glenmorangie boutique that just popped up at Heathrow Airport Terminal 2? If you haven’t, we’ve got you covered! So what really is this place? Well, some people say it’s a store, but mind you, this boutique is not just any store. It’s a beautiful oak-clad haven that whisks […]

As everyone knows, the retail business is quite competitive, particularly for liquor brands because of the constant influx of new competitors. Therefore, marketing your alcohol brand can be difficult. However, using POS displays is one method to remain ahead of the marketing curve. Since your in-store retail displays give customers their first impression of your […]