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The rise in the number of cosmetic brands in the market shows how important beauty essentials are to many people. Due to this rise, the cosmetic industry has now become fiercely competitive which means that cosmetic brands cannot afford to be complacent with their marketing strategy. Succeeding as a brand in this competitive industry requires […]
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Anyone can own a brand, but not everyone can manage it well! That is why a successful brand must be strategic in planning its ways. In a world where the free trade market is thriving, the ability to be at the top of the market lies in how effectively you portray and package your brand […]
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Global warming is a cause for concern in our contemporary world today. The threat posed by the depleting ozone layer is an eyesore for humans and animals at large. However, a more significant part of the causes of global warming is a result of man’s activities in his environment. Which invariably can be avoided or […]
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When it comes to your product packaging design, your customers decide if it’s well-planned or not. As a result, it is important for you to know your customers and how they respond to your packaging. This will help you to improve the packaging of your gift set. For alcohol brands like The Famous Grouse, it […]
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From the comfort of your rooms to the coziness of your offices, the unrivalled signature of Nescafe is non-negotiable! Nescafe is a brand with worldwide acknowledgement in the coffee industry and known for its promotional blockbuster strategies. Still, this time, it’s setting its identity on the crest of the market with its compelling and irresistible […]
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Due to the continuous rise in competition in the spirit and beverage industry, it has become very important for brands to employ creative ways to attract customers and subsequently stand out amongst the crowd. In this post, we’ll be featuring an exciting in-store display that caught our attention. From the products to the in-store promotional […]
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Whether it is Tequila, Whiskey, or Vodka, people enjoy a good drink using shot glasses. However, shots aren’t only beneficial to drink lovers. When used as a gift-with-purchase item, shots are an incredibly effective marketing tool. Hence, your branded shot glassware needs packaging that not only protects your glass but also attracts customers. Benefits Of […]
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Promotional offers are one of the unique ways of growing a brand over time. To attract more customers, especially in a free trade market where there are many competitors offering the same service, your brand’s unique strategy carves a niche for you. Brands may offer the same services, but not all brands are highly reputed. […]
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In today’s marketing world and with several other brands striving to win the buyer’s attention, it is important to have an unmistakably unique identity that separates you from other brands. Gaining loyalty from your customers requires thinking out of the box to find ways to provide convenience and satisfaction to your customers. This is what […]
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The first impression when you enter a bar is given by the decor. The setting is usually the first thing people notice. This creates an opportunity for brands to promote their products and services without saying a word. With the number of bars around in cities and the competition in the drinks market, creating a […]
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