When it comes to rewarding and incentivizing customers to come back again, loyalty programs are one of the most strategic approaches to take. If you’re a business owner looking to […]

Nowadays, there is a constant flood of products and services targeting consumers. As a result, companies are always on the lookout for new and creative ways to grab attention, build […]

Travellers love little surprises, don’t they? When you’re on the go, especially internationally, it’s those unexpected thrills that can make your journey special. That’s exactly what Heinemann and Suntory aimed […]

Have you ever noticed how some brands always seem to be in the spotlight? They launch new products that instantly become the talk of the town, and everyone wants to […]

As a business owner, understanding what makes a place stand out and grab attention can inspire you to elevate your own marketing strategies and attract more customers. Let’s get into […]

Point of Sale (POS) merchandise catches the customer’s eye right when they’re ready to buy. This placement is strategic because it can turn a casual browser into a paying customer. […]

In the current retail market, businesses that offer something unique have a better chance of standing out. Going beyond just selling products and providing in-store experiences can attract more customers […]

Chiva Regal, a well-known whiskey brand, set up a promotion at UK airports. They partnered with Avolta to create an exciting campaign exclusive to World Duty-Free stores. These stands showcased […]

Festival activations are a powerful way to boost brand recognition. Campari has excelled in this with their star-studded events. In this article, we’ll look at Campari’s strategies, share how our […]

In 2024, marketing and AI have become closely intertwined. The biggest brands embraced the use of AI tools years ago, solidifying their dominant positions. Of course, more brands are projected […]

Have you ever wondered how some brands manage to create unforgettable events that everyone talks about? Take Ballantine’s Golden Hour Massive Pop-Up in Asia, for example. This event is turning […]

Imagine a brand celebration that becomes the talk of the travel hub; an event that leaves customers satisfied, actively engaged, and excited. This is exactly what happened recently when Ardbeg […]

So, what’s that one secret behind a successful campaign? It’s simple. Adding extra value to your customers’ purchases, making their shopping experience more memorable. In Taiwan, we saw this concept […]

If you’re looking for one of the most incredible strategies to grab customers’ attention and create excitement around your products, then prize contests should be your next move! For customers, […]

There’s this exciting new promotion that’s been making waves recently. It’s the partnership between Soreen, the well-loved UK malt loaf brand, and Forest Holidays — the “Find a Golden Lunchbox […]

Cultural celebrations like the Year of the Dragon provide many chances for innovative marketing campaigns. These events tap into a deep well of tradition and symbolism, which creates a powerful […]

The fear of missing out is, by far, one of the major driving forces behind the purchasing decision of over 60% of consumers, and brands are cashing in on this […]