The RemaDays Trade Fair, which has recorded 18 past editions, is one of the largest trade fairs in the world for the promotion and advertising industry. The event is held […]

Promo Show is a global event focused on advertising and printing, perfect for businesses looking for fresh ideas in marketing, textile printing, branding, promotional items, and more. It’s the ultimate […]

Point of sale (POS) activation is a marketing strategy for engaging customers and boosting sales right at the point of purchase. It involves crafting an inviting and unforgettable display or […]

Nestlé recently launched a new line of sustainable chocolate exclusively for travel retail. This move is part of Nestlé International Travel Retail’s commitment to innovation and sustainability. It’s also a […]

Merchandise World is the UK’s largest promotional merchandise trade exhibition. Every year, it has thousands of attendees from business leaders and their teams to suppliers and visitors. This premier event […]

The concept of Gift with Purchase (GWP) in marketing is that brands offer customers a free gift when they buy a specific product or reach a spending target. The gifts […]

Every business wants to make sales. But sometimes, making sales is more complicated. This is why business owners are always looking for effective marketing strategies to help them increase sales […]

Pop-ups are temporary stores that serve important strategic marketing functions like helping brands increase sales and build awareness. In the past, pop-ups used to be small outposts of existing in-store […]

Visibility plays a key role in impacting consumer perception and buying behavior. In the competitive retail industry, product presentation can significantly influence purchasing decisions. Retailers and business owners must focus […]

If you’re trying to make your retail space successful, one element is even more important than the product you sell — the retail store design itself! Deciding which items to […]

In travel retail, travelers are potential customers. But how do you win them over considering the number of other brands vying for their hearts and money, too? This is a […]

Exclusivity in marketing is a strategy that creates more value and desirability around a product, service, or experience. When a product or service is exclusive, customers see it as more […]

Prada’s newest pop-up store in Hainan is causing a stir with its lively and interactive spring gift-giving promotion. Tailor-made to captivate and retain customer interest, Prada’s innovative digital experience at […]

We’re all consumers. And as consumers, our purchasing decisions are mostly driven by objectives and incentives. Therefore, to win the battle for consumers and get them to engage, brands offer […]

Just like Toblerone did with their special Eid al-Adha sleeves, eye-catching packaging can be a game-changer for your holiday sales! Think about it: during festive seasons, people are actively looking […]

Combined social media and giveaway campaigns can be a powerful tool to drive brand awareness, increase engagement and traffic, and ultimately generate sales! Little wonder how big brands like Teremana […]

A well-planned custom travel-exclusive merchandise strategy is a powerful tool that can help your business gain more reach and loyalty among your customers. In this post, we’ll talk about Shiseido, […]

How do you make a mark and set yourself apart from the huge competition in your industry? The answer usually centres around innovation. You can look far and wide and […]