Branding

Who doesn’t want to see their business grow? Certainly not you! Wanting to develop your brand and knowing what to do to achieve are two different things. And that is where UCT (Asia) comes in! You see, there are several marketing strategies you can use to develop your brand. However, one marketing tool we really […]

The Asia Pacific region is a thriving market for wines and spirits, brimming with opportunity for brands with the right approach. But navigating this diverse market with its complex distribution channels and consumer preferences can be a challenge. This is where innovative companies like CoLab step in, offering a strategic roadmap to success. CoLab is […]

Customer engagement is the lifeblood of any successful marketing campaign. It’s about creating meaningful interactions with your target audience, building brand loyalty, and ultimately driving sales. So, how can businesses create truly engaging experiences that leave their customers coming back for more? Brothers Cider, a renowned British cider brand, gives us a compelling example with […]

Travelling is all about new experiences, but the environmental impact of those journeys can sometimes weigh heavy on our minds. What if there was a way to indulge in your favourite travel essentials while feeling good about the planet? Not to worry! Baileys, the world-famous Irish cream liqueur brand, is taking a groundbreaking step towards […]

Imagine that a customer walks into your store, browsing casually, and then they suddenly stop dead in their tracks. Their eyes light up at a captivating display, one that tempts them with a refreshing summer drink and stirs their interest in a new product.  Suddenly, they’re no longer just browsing – they’re engaged, curious, and […]

Do you ever wonder how some brands manage to stay relevant and exciting?  Have you ever struggled to find creative ways to connect with your customers?  Look no further than Smirnoff’s latest Australian marketing campaign for their new Lavender Lemonade flavour. This innovative strategy, which cleverly leverages pop culture and strategic partnerships, provides you with […]

Have you ever scrolled through social media and stumbled upon a brand that’s completely transformed its image either by creating a new brand logo, symbol, colour, or even developing a new name? It can be pretty fascinating, right? But why do companies rebrand? Well, branding is essentially your company’s personality – it’s how you want […]

Airports are gateways to new adventures. They offer a mix of excitement and anticipation for travellers. Among the myriad of experiences airports provide, duty-free shopping stands out as a unique opportunity for passengers to indulge in luxury goods and exclusive deals. Avolta, a leading retailer in the duty-free sector, has crafted an exceptional experience for […]

Ever wondered how established brands maintain a strong presence in the hearts and minds of consumers? Have you ever considered using a major sporting event to elevate your brand awareness? Worry not! Mondelez’s recent Olympic campaign in Canada is the perfect inspiration! Apart from generating massive sales, this clever strategy also raised excitement for the […]

The benefits of QR codes are undeniable. They streamline the customer journey, seamlessly bridging the gap between physical and digital experiences. With a simple scan, you can whisk potential customers away to a targeted online destination – a website, a contest landing page, or even a downloadable loyalty program that boosts repeat business. But how […]