Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Brace up! You’re about to dive into a game-changing marketing move by Hennessy that could revolutionize how brands approach the brand visibility game moving forward. Have you ever executed a marketing strategy so flawlessly that it left your competitors speechless? That’s precisely what Hennessy is doing with their exclusive NBA Season 4 activation in Germany. […]
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Introduction In the intricate ballet of manufacturing, where precision and quality are paramount, each step in the process holds significant importance. This is especially true in the creation of promotional products, where the slightest compromise in quality can have far-reaching implications on customer perception and brand reputation. Central to maintaining this high standard of quality […]
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Introduction In today’s ultra-competitive marketplace, where consumers are bombarded with endless choices, standing out is not just an advantage—it’s a necessity. Market saturation has become a ubiquitous challenge, pushing businesses to explore innovative strategies to capture attention and market share. This is where co-branding enters the spotlight, emerging as a dynamic solution for brands looking […]
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When your goal is to double your retail sales, then you have to get creative like Da Luca Prosecco at London Gatwick! You know that sinking feeling when sales figures begin to drop, making your ambitious growth targets look out of reach. But fear not! Da Luca Prosecco, the Italian brand renowned for its personality, […]
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Art is, at its most fundamental, the application or representation of human creativity and imagination. So what is the best way to use “ART” as a marketing strategy? Yes, there are several options. To start with, art can be used to promote goods. This can often be achieved by utilizing art to promote the product […]
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Craving something that tickles your taste buds in two delicious ways? Imagine having creamy chocolate but with a hint of liquor – a fusion that creates an irresistible craving for lovers of both chocolate and liquor! Amidst the dynamic liquor industry, where brands vie for dominance, not everyone rises to the heady heights of the […]
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Bacardi Diwali Deserves Dewar’s: Exclusive Whisky Gift Range 2023 Across South Asia, India, and the UK! In a world where marketing buzzwords sometimes drown out genuine connections, it’s refreshing to see brands embrace diversity and celebrate shared moments across cultures. This Diwali, Bacardi, a giant in the rum world, teamed up with iconic whisky brand […]
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Unveiling the Secrets Behind the Award-Winning Aperol European Travel Campaign! If you want to discover how to grow your brand with an award-winning marketing campaign, then keep reading… Travel retail, a sector where brands battle for fleeting moments of consumer attention amidst duty-free aisles, is no walk in the park. Yet, Aperol, the vibrant orange […]
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Have you ever received a secret gift from someone? It’s a wonderful feeling to be surprised with a thoughtful gesture, especially during the festive season. Cadbury’s “Secret Santa” campaign captures this essence of surprise and generosity by allowing people to send anonymous chocolate bars to their loved ones. But what makes this campaign truly unique […]
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Let’s face it – who can resist the temptation of Cadbury’s Customized Creme Egg? The mere thought of biting into that delectable blend of half-milk chocolate, and half-white chocolate is enough to make your taste buds tingle with anticipation. But there’s more to this treat than meets the eye, and here’s what you need to […]
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