Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
If you’ve always wondered why it’s important for brands to not only sell their products but also to connect with their customers on a deeper level, then read on. You see self-consciousness, or the awareness of one’s impact on the environment and society has become a driving force behind many successful marketing campaigns. It’s this […]
Read MoreDue to the saturated nature of the retail space, grabbing a consumer’s attention amidst a sea of products takes more than just a good offering. Think about it: how often do you walk past an advertisement without even registering it? The answer, for most, is likely “often.” So, what separates a campaign that blends into […]
Read MoreThe liquor market, like almost every other market in the retail industry, is increasingly competitive, with several brands fighting to win the first impression and to make more sales. To stay ahead of your competitors, how you present your product is key! While your bottle may hold a meticulously crafted spirit, its first impression – […]
Read MoreThese days, there are a plethora of marketing options that brands can choose from. It can be challenging to predict what will be a huge success and what might not be the best use of time or money. At UCT (Asia), we think that promotional glassware is a great option for you to consider! One […]
Read MoreAs a business owner, you understand the importance of unique marketing strategies and premium merchandise to set your brand apart. As a brand in the travel retail market, a luxurious and innovative collection is necessary for elevating your business and captivating your audience. So, what do you do to achieve all these? Sit back! At […]
Read MoreLooking for a shopping experience that blends cutting-edge technology with personalised service and a touch of luxury? Look no further than L’Oréal’s visionary foray into La Samaritaine, Paris. This isn’t your average beauty counter; it’s a captivating universe waiting to be explored. Let’s get into the heart of this innovative retail space, where L’oréal unveils […]
Read MoreWhat if you could offer your customers a personalised beauty experience like never before? Imagine the impact on your business if you could showcase your product in an engaging and captivating way. Do we think all these are achievable? Yes! Lancôme’s recent collaboration with Dubai Duty-Free is proof that these are very achievable. Let’s talk […]
Read MoreDid you know? Studies show that well-designed pop-up experiences can generate conversion rates up to ten times higher than traditional marketing campaigns! That’s right, these unexpected encounters can be a game-changer for businesses looking to engage their audience and create lasting impressions. So, this is why brands like Krug champion the effective use of pop-ups! […]
Read MoreIn business, seizing opportunities can be likened to harnessing the wind – those who skillfully navigate the currents of innovation often find themselves propelled to new heights. Seizing opportunities when they come is what differentiates mere product from a phenomenon that captures the imagination of consumers. It’s what transforms a routine shopping experience into a […]
Read MoreIf you’re intrigued by the fusion of art, travel, and skincare. Or are you curious about the innovative strategies driving successful brand campaigns? Join us as we explore the world of Kiehl’s and uncover the secrets behind their captivating ‘Kiehl’s Loves Adventure’ campaign. Let’s find out how successful brands break free from the confines of […]
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