Branding

How does a cool romantic evening with soft music playing and delicious cocktails being prepared sound? Interesting, right? But what if there was a way to incorporate this into your marketing campaign? Well, this is exactly what Hendrick’s Gin did with their recent, unconventional marketing campaign in Italy for Valentine’s Day. Their limited-edition lingerie line, […]

The marketing space has become saturated with conventional advertising campaigns. So, the question on the lips of every brand is, “What unique and engaging ways are there to make our brand stand out?” If you’re in the same shoes, we have good news for you! Since change is the only constant thing in life, the […]

Imagine a summer event where you can sip on refreshing cocktails, engage in a friendly game of lawn bowling, and walk away with a chic, eco-conscious outfit. Sounds tempting, doesn’t it? Well, this summer, Grey Goose Vodka brought exactly that experience to life across Canada with their cleverly crafted pop-up events. But what truly set […]

We know why you’re here. You’re looking for innovative ways to engage your customers and boost sales, aren’t you? You’re looking for a marketing strategy that taps into a shared passion and ignites friendly competition, right? Well, look no further than Glen’s Vodka‘s recent “Golden Goal” campaign. This clever promotion, inspired by football, the sport […]

Is this you? –You want to elevate your brand’s customer experience and create a lasting impression. –You’re searching for innovative marketing strategies to set yourself apart from the competition. –You’re wondering what it takes to create a truly successful marketing campaign in today’s competitive beauty industry. If you’re in any of these categories, we have […]

Let’s start with the hard truth. Grabbing attention and making a lasting impression in this age of endless distractions is more challenging than ever. And with the demand for swift satisfaction making it really hard to hold people’s attention, there’s no better time for brands to start looking at innovative advertising techniques like 3D technology. […]

Think of a shopping experience that blends luxury and multi-sensory engagement with environmental responsibility. Clarins‘ captivating pop-up display did exactly that! Here’s a closer look at the captivating elements that drew customers in: Exclusive WeChat Mini Activation Leveraging the universal presence of WeChat in China, Clarins employed a dedicated mini-program. Upon scanning a QR code, […]

You’re browsing the aisles at your local supermarket, phone tucked away, completely focused on grabbing your essentials. Suddenly, a brightly coloured package catches your eye. It’s your favourite beer brand, and there’s something different about it – a chance to win an amazing prize. Intrigued, you stop, pick up the product, and find yourself scanning […]

Do you ever wonder how established brands consistently generate excitement and sales? We have the answer right here in this article. We’re talking about Cadbury’s “Fingers Crossed” promotion in the UK. So what is this campaign about? In this simple yet effective campaign, Cadbury transformed a classic candy bar into a potential goldmine for consumers, […]

Do you remember the excitement of browsing shelves packed with movies in a video store, picking out the perfect one for a Friday night with friends?  Imagine that feeling recreated for a modern audience, but with refreshing hard seltzers and classic arcade games instead.  This is exactly what Arizona Hard achieved with its recent pop-up […]