Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Are you seeking inspiration to revitalise your brand’s identity? Do you aim to foster a deeper connection with your audience through artistry and community engagement? Or do you crave collaborations that not only drive sales but also leave a lasting impact? If so, then pay close attention to Starbucks‘ latest partnership with artist Damon Brown. […]
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Having been at the forefront of several innovative marketing campaigns in Japan and across Asia, Starbucks, the renowned coffee brand is now taking things to a whole new level with its latest campaign: customized augmented reality and gift envelopes. From Tokyo to Osaka, Starbucks Japan is embracing technology like never before. Imagine sipping your perfectly […]
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Welcome to our blog post where we dive into the captivating world of Gifts With Purchase (GWP) with UCT Asia. Whether you’re a savvy shopper or a business looking to enhance customer engagement, understanding the allure and benefits of GWP offers is essential. Let’s explore what GWP entails and discover exciting examples that showcase this […]
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Being the first to pioneer something in marketing can be quite a challenge. You’re thinking, would it be a success? How would people receive it? Yet, Starbucks Korea has fearlessly ventured into new territory with the announcement of its groundbreaking NFT project, ‘STARBUCKS STAR LIGHT’, revolutionizing the coffee industry in Asia. This article aims to […]
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In the dynamic world of retail and marketing, Gifts With Purchase (GWP) have emerged as a powerful strategy to drive sales, enhance customer loyalty, and spotlight key products. Join us as we explore the strategic purpose behind GWP and how businesses leverage this enticing offer to achieve their marketing objectives with UCT Asia. I. The […]
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Gifts With Purchase (GWP) are a popular marketing strategy used by brands to entice customers and enhance the shopping experience. One of the key aspects of GWP is the variety of gifts offered to customers. Let’s delve into the different types of GWP and how they benefit both businesses and consumers with UCT Asia, a […]
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In today’s post, we’ll share several key strategies from Smirnoff’s incredible campaign to help spice up yours. Smirnoff is a renowned brand of vodka. Owned and produced by British company Diageo, the iconic brand has taken the game to a higher level with its latest campaign tagged “We Do Us.” So what is this campaign […]
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Living in today’s tech-driven world, brands and retail stores must embrace digital technology for making sales and important marketing decisions. By leveraging digital technology, businesses can combine physical and digital data, gaining valuable insights into customer behavior and improving overall strategy. This is not to say that brick-and-mortar stores will go extinct anytime soon – […]
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Today, digital marketing has become the go-to strategy for most brands looking to amplify their reach and engage with their audience. With this strategy, you can target your specific demographics, track your performance metrics, and adapt in real-time, little wonder why businesses far and wide flock to digital spaces to showcase their product and services. […]
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On-pack competitions are a great way to engage with consumers, boost sales, and inject a little fun into the shopping experience. These competitions offer consumers a chance to win exciting prizes while enjoying their favourite products. And that’s exactly what Mr Kipling and Cadbury did with their recent UK-wide competition, offering shoppers a chance to […]
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