Hendricks Gin is a brand that’s not afraid to be different. Their marketing campaigns are always unique and memorable, from pop-up shops to innovative outdoor promotions. The latest addition to the brand’s marketing strategy is truly remarkable – a cucumber-shaped blimp named Hendrick’s Air that reaches a length of 125 feet and a height of […]

Brands are constantly working to carve a niche for themselves, irrespective of the highly competitive nature of the liquor industry. However, in addition to the wealth of knowledge of all brand owners of the liquor industry longing to leverage others, our team has brought an exceptional icon whose marketing strategies took our breath on hold […]

Who doesn’t want to win great instant prizes just by purchasing their favourite chocolate bar? While your brand might not be a household name yet, it surely can use contest marketing to its benefit. Utilized by some of the most successful brands of different industries, contests are an effective marketing strategy for gaining new customers […]

With the competition in the liquor industry increasing rapidly, can bottle designs really convince consumers to buy your product? The answer? Yes! First impressions always matter, and your bottle design is often a consumer’s first introduction to your product. By the way, have you seen the Campari bottle? With the shape, tapered neck, and bold […]

Imagine you’re travelling through an airport and seeing an eye-catching display of promotional gift boxes. You’re immediately drawn to the display because the boxes are beautifully designed and aesthetically pleasing. You’d want to look closer and learn more about the gift boxes, right? Now, what if you take a closer look and see that the […]

When promoting spirits and beverages, having a captivating pop-up display can make all the difference in stealing the limelight and attracting the target audience. A glamorous pop-up display can enticingly showcase your drinks, making them more desirable to customers and increasing the likelihood of a sale. How do you create an effective pop-up display that […]

If there are two things that people love, it’s football and chocolate. Now, imagine a marketing campaign that combines the two. That’s precisely what Cadbury did with their recent POS launch at London Stansted Airport. They created a football-themed pop-up shop where customers could buy their favorite Cadbury products and participate in fun activities. The […]

The liquor industry remains one of the highest producers of waste in the world. The world produces around 40 billion glass spirit bottles annually, generating 22 million tons of carbon emissions. This number proves to be such an alarming one. Imagine producing about this number of waste in 5 years without remission. What would be […]

Are you looking for the perfect strategy to get massive marketing results and take your brand to a higher level? Then, Bombay Sapphire’s AI art extravaganza is the perfect blueprint! The gin brand’s “Saw This Made This” campaign is a brilliant fusion of creativity and artificial intelligence. Want to know more about it? Let’s go! […]

When embarking on a new project, it’s important to consider the potential risks involved. Conducting a pilot study is a crucial step in this process, as it allows you to test the feasibility of your idea and make informed decisions about whether to proceed or not. By providing valuable insights into the viability of your […]