Branding

In the vibrant world of visual branding, illuminated signs have long held a special place. They catch the eye, make a statement, and can become iconic symbols of the brands they represent. Two types of illuminated signs, in particular, have been lighting up the branding landscape: LED and neon signs.  Neon Signs: The Classic Glow […]

Amidst today’s vibrant market,branded merchandise emerges as a powerful symbol of a brand’s essence and values. But it’s not just about slapping a logo on a t-shirt anymore; it’s about crafting a narrative, a story, an experience. Let’s embark on a journey to understand this relentless chase for perfection. The Evolution of Branded Merchandise Once […]

In an era where sustainability is no longer a luxury but a necessity, businesses are constantly seeking innovative ways to reduce their environmental footprint. One such approach that has gained significant traction is the use of paper packaging. The Green Appeal of Paper Packaging Paper packaging, derived from renewable resources, offers an eco-friendly alternative to […]

Among the various packaging options, premium boxes have emerged as a symbol of elegance and quality.  The Allure of Premium Boxes Premium boxes are more than just containers for your products; they are an experience. Crafted with high-quality materials and meticulous attention to detail, these boxes exude an air of sophistication and luxury. They are […]

In the digital age, where social media platforms like Instagram have become the new storefronts, the visual appeal of your merchandise is more important than ever. It’s not just about creating products that serve a purpose; it’s about designing merchandise that’s ready for the ‘Gram, capable of making a visual impact that resonates with consumers […]

Nightclubs are synonymous with a lot of bustling, including vibrant and energetic people dancing to the sound of music blaring from the speakers. Also, amid all that pleasant chaos are several liquor brands fighting for customer attention and ultimately, more sales. Have you ever wondered what you could do to ensure your liquor product steals […]

You walk into a supermarket, looking to buy a bottle of vodka. You walk to the vodka row and you’re met with a plethora of options, including different brands, and colours.  The sheer number of options with their vibrant colours immediately overwhelms you and you’re left picking and dropping. Now you have to make a […]

Some brands exude sophistication and elegance. PIMM’S is one such brand. Now imagine what happens when a brand of that calibre joins forces with a royal household. The result is an extraordinary creation that embodies sophistication and a taste of royalty! Recently held was the coronation of King Charles III and our team was keen […]

Hurray! It’s another Hong Kong anniversary of the legendary coffee brand, Starbucks! This year, like previous years, the brand rolled out its exclusive anniversary merchandise. The limited-edition cafe merchandise comprises custom-made mugs, flasks, and tumblers unveiled to celebrate Starbucks‘ 20th year in Hong Kong! When it comes to exclusive anniversary promos and organizing special events, […]

Holiday seasons are special seasons for every business. They’re a special period where business activities are at their peak, with different brands launching one marketing strategy to another. Due to the fierce competition to win customers over, brands must be exceptional with their marketing gimmicks. And this is where you’ll see top brands excelling way […]