Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
In the vibrant universe of pubs and potions, every nuance matters. From the concoction in the glass to the apparatus employed, each component is crucial in creating a memorable encounter. When it’s about elevating the overall pub atmosphere, the Magners Barrunner emerges as a trailblazer, much like a maestro conducting a symphony of flavors and […]
Read MoreHave you ever taken a sip of a drink, expecting a refreshing burst of coolness, only to be met with a lukewarm disappointment? The importance of a perfectly chilled beverage cannot be overstated, especially on a hot summer day or during a lively party. Every time you pull out a Shark Energy drink from this […]
Read MoreAh, the world of luxury and elegance! It’s a place where brands aren’t just names; they’re experiences, memories, and stories waiting to be told. And in this world, presentation is everything. So, let’s talk about a game-changer in the realm of luxury branding: Veuve Clicquot Bottle Glorifiers. Delving deeper into the world of Veuve Clicquot, […]
Read MoreAmidst this competitive landscape, Dewar’s has carved a niche for itself. A name that has become synonymous with premium quality and heritage, Dewar’s doesn’t just rest on its laurels. They recognize the evolving dynamics of the market and understand that today’s consumers are not just buying a drink; they’re investing in an experience. And a […]
Read MoreWhisky, a drink steeped in tradition and history, is much more than just a beverage. It’s an experience, a journey through time, and a testament to the craftsmanship of its makers. And when it comes to presenting this liquid gold, the Bowmore Bottle Glorifiers stand out as a beacon of artistry and elegance. Whisky: A […]
Read MoreIf you love whiskey and are crazy about art, then stick around because we’re about to journey into the creative world of Johnnie Walker, where art is fused perfectly with whiskey. Truly, Johnnie Walker has unrivaled its captivating bottle designs and concepts. This time, the renowned whiskey brand came up with limited edition bottle designs […]
Read MoreMartell’s experiential promotional campaign is a perfect inspiration for brands looking to take their travel retail marketing to a higher dimension. The brand’s “Sip, Design, and Create” concept defines elegance and sophistication. The unique “Brainwave Tech” experience was aimed at redefining personalized footwear and giving consumers an emotional experience. This is a one-of-a-kind collaboration that […]
Read MoreThe vision is a glimmer of hope, and the innovation is surreal! A design that pierces the heart, a creation that encapsulates the beauty and serenity of nature! It’s so captivating and delightful to stare at, and the eyes could not get enough of this view! A Cognac endowed with so many antecedents of ancient […]
Read MoreLiquor brands have a long history of promoting their products using the limited edition strategy. Monkey 47 joins the exclusive list of world-renowned brands that use this marketing strategy. We recently discovered its special promo for the launch of its exclusive product, The Traveller’s Compendium, on our visit to the stores in Heinemann airport. Travellers […]
Read MoreHere at UCT (ASIA), we continue to look for outstanding promotional concepts in the market to help businesses capture the hearts and minds of consumers in their subsequent marketing campaigns. We’re on the lookout for ideas that are captivating, unique, and, most importantly, cost-efficient. Nestle’s remarkable introduction of its Smarties Cool Creatures travel retail exclusive […]
Read More