Branding

The future, they say, is here. And the boundaries between reality and imagination get blurrier by the day. What a time for brands to explore the largely unexplored territory of the metaverse! Of course, exploring the uncharted territory of the metaverse in marketing is a challenging task. However, like several other brands taking marketing to […]

How do passengers pass the time while waiting at the airport to board their flight? Well, people often just sit and enjoy the beautiful scenery. In contrast, others browse the shops, often shopping from the pool of unique brands within the airport. With thousands of passengers travelling each day, there’s a real opportunity for brands […]

You want to have a competitive edge over other brands in the liquor market and take your brand to greater heights? Then you need to wield this secret weapon I’m about to unveil – a custom gift pack! Of course, offering consumers a liquor product they would want to drink again is important, but presenting […]

Liquor marketing, in today’s alcohol industry, is a tasking job even for established brands. However, travel retail marketing is one of the most effective ways to promote and boost sales. Travel retail marketing refers to brands’ concepts and strategies to capture traveling customers looking for a vacation or a gift to bring home. As one […]

Like all marketing strategies, a limited edition campaign must be thoroughly planned and executed. This is why global brands like Starbucks go the extra mile regarding their marketing campaigns. This time, they’re collaborating with New York-based lifestyle brand Kate Spade New York to launch their special limited-edition merch across Asia. You know that sweet feeling […]

There is ability in disability. We may be confined by the rigmaroles of life that we face, but definitely, our life is not defined by them. You can achieve whatever you want, provided you believe in yourself.  Living with a disability can be a heck of a living. So many talented people with disabilities are […]

Putting your customers out there in the limelight can be the best gift you could give to them. Allowing your customers to build a portfolio of prestige through an outstanding opportunity whereby they can unveil their creativity can be pretty philanthropic! Businesses should not always be about you! It should not always be about your […]

It could be a heck of a journey travelling with so much baggage and still wanting to have your favourite drink just in handy. Juggling so many loads at a time could be a misplaced priority, as every one of them matters to you. But it is even worse when you head for your favourite […]

Most of the time, buyers purchase a product not because they intended to buy it or perhaps tasted it before then; instead, the enticer is in the packaging. The state of the art of any product goes a long way in its definition, including its value. Customers may not be easily swayed by how much […]

Think of what the outcome of a blend of powerful collaboration and a dignified work of Art would be like in a marketing campaign. Collaborations are top of the game for most marketing campaigns, and adding some sort of beautiful works of art and designs as a condiment makes your campaign breathtaking! Glenfiddich’s Grand Yozakura […]