Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
It is every brand’s dream to satisfy its customers and amass more prospects to itself. But how do you satisfy your customers and gain their patronage when you have so many rivals who offer the same services as you? It is fundamental for every drink marketing brand to understand the bases that motivate people’s purchasing […]
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Ever imagined why brands of decades ago still thrive so well in the market despite the thousands of newbies out there? Ever been puzzled by the ironies of the market system whereby the newbies and startup brands despite the advancement in technology still strive to thrive? Recently, our team came across a special limited edition […]
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Do you want to beat off competition against other brands in the war for people’s attention? Then, you need to come up with ideas that not only add more worth to your products but also satisfy your customers. We’ve seen many brands try different ways to win people’s attention and we’ve featured a lot of […]
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Regardless of the industry you’re in or what product you’re selling, you have one common goal, which is to gain more revenue in sales. But this, then, means that you’re always searching for new ways to make your brand visible to more people and establish a great relationship with them when they’re finally converted. One […]
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Your main goal is to create as much visibility and awareness for your brand, and of course record as many sales as possible. To achieve this, you’ll need to make use of several marketing tools that can help you reach as many potential buyers as possible and advertise your product or promo. Branded fridge stickers […]
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Are you looking for effective ways to boost your brand exposure? Do you want to know how many people readily join and connect with your brand? If yes, then worry no more because contest giveaway marketing is the answer you’ve been looking for! Regardless of how established your business is, contest giveaway marketing is a […]
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Have you ever imagined the best way to display your products so that they are eco-friendly, enchanting and propelling at the same time for customers? If this is you, then give a thumbs up to Nescafe! Everyone wants a million-in-one strategy to boost their sales. Brand owners are often ecstatic, and fantasize about their prospective […]
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Do you know you can become the best liquor brand out there by just being a little creative with your promos? With lots of alcoholic beverages and rivals out there, it seems almost impossible to make a remarkable impression on customers. The big question is, how can you make your customers impressed with your brand […]
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The drink industry is multifaceted with unlimited competitors. However, despite the numerous competitors out there, some drink industries still stand out and in fact, cannot be deterred by others. Amongst the drink industry are the distinguished Moet & Chandon as well as Cloudy Bay. These duos are formidably incredible brands! Lately, our team came across […]
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Given the number of brands battling for the attention of shoppers, gaining a competitive edge in retail stores is crucial. That is why brands in the spirit and beverage industry are constantly looking for unique and innovative strategies to engage with customers and market their products. Gift-with-purchase and Point-Of-Sales display are two commonly used strategies. […]
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