Lunar New Year is a time for celebration, gift-giving, and family gatherings. But for businesses, it’s also a prime opportunity to stand out from the crowd and capture the attention of a large audience.
In this campaign, YSL Beauté Travel Retail Asia Pacific emerges as a trailblazer with their innovative concept, leveraging cutting-edge technology and tradition to create a truly unique experience.
So, how did they achieve such success? Let’s get into the details of YSL Beaute‘s campaign and explore the five key factors that set it apart.
Introducing YSL Beauté’s Captivating Lunar New Year Campaign
YSL Beauté partnered with key retailers across Asia to celebrate the Lunar New Year with an immersive “Infinite Star” campaign. The campaign offered travellers a variety of exciting experiences, including:
Exclusive product offerings: New Year collections like The Slim Mattes on Fire with its star shade #2024 Fiery Vermilion, and limited-edition red latex Touche Éclat Glow-Pact Cushion.
Interactive events: Live makeup shows by YSL Beauté makeup artists showcasing trendy New Year look.
Phygital red packets: Eye-catching red packets adorned with the YSL Infinite Star logo, which could be personalised with AR greetings and blessings through WeChat.
AR experience: A captivating AR feature on the WeChat mini program allowed users to explore YSL products, create virtual gift boxes, and receive personalised greetings.
Fragrance customization: At The Shilla Duty-Free Singapore Changi Airport, a unique service allows travellers to personalise their fragrance purchases with gold, black, or silver leaves.
4 Factors that Set This Campaign Apart
Here at UCT (Asia), we’re impressed by YSL Beauté’s creativity. So without further ado, here are four key factors that set this campaign apart and show how you can use similar strategies to take your own Lunar New Year marketing to new heights:
Seamless blend of tradition and technology
YSL Beauté’s combination of the tradition of red packet gifting with cutting-edge AR technology is a clever move. With this, they were able to cater to both those who appreciate tradition and those who crave modern innovation.
Imagine the impact! You can offer the timeless tradition of red packet gifting enhanced with a personalised AR greeting, creating a lasting impression on the recipient.
Interactive and engaging experiences
YSL Beauté’s combination of the tradition of red packet gifting with cutting-edge AR technology is a clever move. With this, they were able to cater to both those who appreciate tradition and those who crave modern innovation.
Imagine the impact! You can offer the timeless tradition of red packet gifting enhanced with a personalised AR greeting, creating a lasting impression on the recipient.
Interactive and engaging experiences
The live makeup shows, AR features, and fragrance customization service all are more than just showcasing products. They actively engaged travellers, allowing them to experiment, learn, and personalise their shopping experience.
Think about it! By bringing these interactive elements into your marketing strategy, you can transform passive observers into engaged participants, significantly boosting brand recall.
Focus on personalization
From the AR greetings on red packets to the fragrance customization service, the campaign offered a high degree of personalization. This catered to the growing consumer desire for unique and individual experiences.
Personalization shows your customers you care. Integrating elements that allow for customization, promotes customer’ loyalty and encourages repeat business.
Emphasis on the shopping experience
Of course, the campaign’s aim was to make sales, however, it was also about creating a luxurious and enjoyable shopping experience. From the stunning pop-up displays to the knowledgeable makeup artists, every detail was designed to make travellers feel special.
Think creatively! Focus on creating a positive shopping experience. By doing so, you can differentiate yourself from the competition and make your brand the go-to destination for discerning customers.
Work With UCT (Asia)!
UCT (Asia) offers a comprehensive suite of services to help businesses of all sizes achieve their marketing goals. We can help you develop unique and engaging campaigns that leverage the latest technologies and trends, just like YSL Beauté’s phenomenal Lunar New Year initiative.
