Promotional merchandise items are undisputed kings when it comes to elevating your brand to the highest level.
In fact, according to Promotional Products Association International (PPAI), eight in 10 consumers revealed that their impression of a brand positively changed directly as a result of receiving a promotional product from the brand.
So how exactly can innovative promotional merchandise give your brand a measurable boost this October? Here are 5 proven ways it delivers serious impact:
Increases Brand Recognition
You know how a TV commercial brings our collective attention to a brand or product? In the same vein, promotional merchandise raises awareness and recognition for your brand
However, unlike the traditional TV ad that lasts only a few seconds, your innovative branded product stays in the picture, ensuring that your brand is seen and interacted with for way longer.
Cost-Effective Marketing
In a market where you’re competing against many others with even bigger budgets, cost efficiency is one area that requires laser focus to ensure that every penny spent delivers maximum impact.
Branded promotional items like tote bags, backpacks, and pens can be produced at a relatively low cost, can last a couple of years, while consistently exposing your brand to new people.
Strengthens Customer Loyalty
Customer loyalty is about likeability. When customers are loyal to you, they consistently choose your brand over your competitors, with prices having little or no sway on them.
Giving away branded promotional items for every purchase is one sure way to show you value your customers and in return get them to keep coming back.
Enhances Brand Perception
First impressions matter, and the quality of your merchandise says a lot about your brand.
Distributing innovative, well-designed promotional items creates a perception of professionalism and care. These items such as eco-friendly materials like reusable tote bags or premium packaging communicate your values and elevate how customers see your business.
Generation Leads and Sales
The main goal of your business is to attract customers and make money. Promotional merchandise is a proven tool for doing just that.
According to the Advertising Specialty Institute (ASI), 85% of people who receive a branded item end up doing business with the brand.
Offering a useful item in exchange for contact info or a purchase is a smart, proven tactic for growing your customer base.
Create Innovative Promotional Merchandise With UCT (Asia)!
With the level of competition in the market today, investing in your marketing strategy should be your top priority. Utilizing innovative promotional merchandise is a proven method to increase brand awareness, build loyalty among existing customers, and make sales while staying within your budget.
However, you must use promotional products that are useful and relevant to the everyday use of your customers. They must be appealing, customizable, and versatile for any campaign or event.
If you want to boost your brand this October, UCT (Asia) is the best place to bring your creative ideas to life! Contact us today to get started.
