There are a number of promotional benefits to using outdoor advertising as a marketing tool. Firstly, it is an effective way to reach a large number of people in a short amount of time. Outdoor advertising can also be very interactive, allowing consumers to engage with the brand in a unique and memorable way. Additionally, it is a versatile medium that can be adapted to suit a variety of campaigns and objectives.
One of the most successful examples of outdoor advertising is the KitKat Breaker Benches campaign. This campaign saw a reinvented approach to a classic brand asset, with benches designed specifically for people to take a break on. The benches were located in high-traffic areas, such as bus stops and train stations in Manila’s central business districts and nearby surroundings, ensuring that they would be seen by a large number of people. The campaign was very successful in raising awareness of the KitKat brand and generating positive buzz. As a result, nearly all 500 Kit Kat benches generated 6.9 million views and 262 million impressions. The brand saw double-digit growth of 24% in value and 21% in volume, with 72.9 million KitKat fingers sold in the first year.
Key points:
There are a number of reasons why outdoor advertising can be an effective marketing tool. It is a great way to reach a wide audience, it can be interactive and engaging, and it is versatile enough to be adapted to different campaigns. If you are looking for a creative way to market your brand, outdoor advertising is definitely worth considering.
Why is outdoor advertising such a good thing?
There are a number of different types of outdoor advertising, each with its own unique set of benefits. Here are some of the most popular types:
Billboards: Billboards are one of the most traditional forms of outdoor advertising, and they remain one of the most effective. They offer a large canvas on which to display your message, and they can be seen by a large number of people. Additionally, they are a versatile medium that can be used for a variety of campaigns.
Transit advertising: Transit advertising is a great way to reach consumers while they are on the go. It includes advertising on buses, trains, and other forms of public transportation. This type of advertising is especially effective at reaching commuters, who are likely to be in a hurry and therefore more likely to notice and remember the ad.
Street furniture: Street furniture includes things like bus shelters, phone boxes, and outdoor seating. This type of advertising is perfect for brands that want to create an interactive experience for consumers. It allows people to engage with the brand in a unique and memorable way.
Digital signage: Digital signage is a growing trend in outdoor advertising. It refers to the use of electronic screens to display ads. These screens can be used to target specific demographics or locations, making it an extremely effective form of advertising.
In relation to KitKat’s “Have a break, have a kit Kat” campaign combined to its breaker bench, your promotional products can be similarly advertised in unique and customized ways to convey important messages about your brand. UCT(Asia) is therefore an experienced manufacturer that can help you generate leads and target the right audience. If you would like to get more creative, gain a competitive edge and stand out in your marketing efforts, contact us today.
What UCT(Asia) can Offer
With several years of experience in different sectors and niches, UCT(Asia) has gained expertise in the creation and design of marketing products that range between on-pack promotions, POS Displays, Corporate gifts, retail items, and point of sales Merchandise, all at an affordable cost.
So, are you finally ready to stand out from your competitors? Or do you want to create an emotional connection with your customers with our durable promotional product? UCT(Asia) offers more GWP and other branded merchandise which you can check out on our site. Moreover, we have a team of professionals ready to assist you and offer innovative ideas for your next marketing campaign-whether that’s in-store, outdoor or others.
