Budweiser’s PerfectDraft Community Store Programme Puts Draft Beer in Reach – A Foolproof Hack to Boost Engagement?

Let’s be honest, sometimes you just want a cold, refreshing draft beer without the hassle of going to the bar or waiting for an online order. What if there was a way to get that perfect pint on demand, right from your own fridge? That’s the reality offered by innovative beer dispenser systems like PerfectDraft. […]

Read More

Teeling Whiskey’s Collaboration with Bacardi: A Masterclass in Brand Exposure Growth

You’ve poured your heart and soul into crafting a fantastic product, but it feels like it’s only reaching a small audience. This is a common struggle for many businesses, especially those without a giant marketing budget. But what if there was a way to leverage the power of another established brand to amplify your own? […]

Read More

Pipers Crisps and Cat Among The Pigeons Continue to Redefine Snack Promotions: An Authentic Strategy to Win!

How can your brand stand out from the crowd and build genuine connections with customers? One increasingly important strategy is creating impactful marketing campaigns. Look at Pipers Crisps, a brand experiencing phenomenal growth. Their secret weapon? Partnering with the creative agency Cat Among The Pigeons to develop unique and engaging marketing experiences. Their latest collaboration, […]

Read More

How YSL Beauté’s AR Experience and Phygitally Red Packets Took Lunar New Year by Storm!

Lunar New Year is a time for celebration, gift-giving, and family gatherings. But for businesses, it’s also a prime opportunity to stand out from the crowd and capture the attention of a large audience. In this campaign, YSL Beauté Travel Retail Asia Pacific emerges as a trailblazer with their innovative concept, leveraging cutting-edge technology and […]

Read More

Starbucks’ Bold Move Towards Sustainability in South Korea – A Creative Marketing Strategy to Sell!

If you’ve always wondered why it’s important for brands to not only sell their products but also to connect with their customers on a deeper level, then read on. You see self-consciousness, or the awareness of one’s impact on the environment and society has become a driving force behind many successful marketing campaigns.   It’s this […]

Read More

Nakd Bars Captivating Makeover: How Engaging Design Fosters Brand Development!

Due to the saturated nature of the retail space, grabbing a consumer’s attention amidst a sea of products takes more than just a good offering. Think about it: how often do you walk past an advertisement without even registering it? The answer, for most, is likely “often.”  So, what separates a campaign that blends into […]

Read More

Dragon-inspired Liquor Packaging: The Aesthetic Brilliance of Masi Agricola Lunar New Year Gift Boxes!

The liquor market, like almost every other market in the retail industry, is increasingly competitive, with several brands fighting to win the first impression and to make more sales. To stay ahead of your competitors, how you present your product is key! While your bottle may hold a meticulously crafted spirit, its first impression – […]

Read More

Puerto de Indias Captivates Customers’ Attention with Customised Glassware – Why Do We Find This Impressive?

These days, there are a plethora of marketing options that brands can choose from. It can be challenging to predict what will be a huge success and what might not be the best use of time or money. At UCT (Asia), we think that promotional glassware is a great option for you to consider! One […]

Read More

Maker’s Mark Wood Finishing City Series: A Blend of Luxury and Innovation – What Sets It Apart in Singapore?

As a business owner, you understand the importance of unique marketing strategies and premium merchandise to set your brand apart. As a brand in the travel retail market, a luxurious and innovative collection is necessary for elevating your business and captivating your audience. So, what do you do to achieve all these? Sit back! At […]

Read More

Unravelling L’Oréal’s, YSL Extravagant Universe at La Samaritaine – Virtual Mirrors, Engraving Services, and More!

Looking for a shopping experience that blends cutting-edge technology with personalised service and a touch of luxury? Look no further than L’Oréal’s visionary foray into La Samaritaine, Paris. This isn’t your average beauty counter; it’s a captivating universe waiting to be explored. Let’s get into the heart of this innovative retail space, where L’oréal unveils […]

Read More