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Presentation matters just as much in the world of premium spirits as the contents of the bottle. A leader in the tequila market, Patron El Cielo has raised the bar with its amazing packaging. This brand is unique and offers an elevated visual experience thanks to the combination of elegant bottles and golden decorations. The […]

Most brands – and their marketing teams – are rapidly adopting incredible technological solutions to ensure operational efficiency while improving consumer experience. Top in the list of these incredible technological solutions is the use of AI to drive conversations and gain an edge over other brands. Here at UCT (ASIA), we’ve featured several AI-driven marketing […]

Every one of us has that favorite go-to brand or store, right? Now, have you ever wondered why your favorite brands keep winning you over, year after year? Yes, the product plays a big part but the connection and sense of belonging these brands have been able to foster is a big reason why you […]

It’s a common belief that opportunities don’t present themselves twice. Whether or not that is entirely true is a story for another time. It is undoubtedly true, however, that opportunities offer themselves to those who are prepared and whisper promises to those brave enough to take the wheel. One such opportunity was the growing Indian […]

Before we get to Kollea’s Whiskey Locked & Loaded Series, let’s take a moment to appreciate the artistry behind decanters. These items are not just about fancy shapes and elaborate designs; they serve a vital role in the whiskey industry. Decanters not only enhance the visual appeal of your whiskey collection but also play a […]

Do you ever feel like your brand is just another face in the crowd? You’re lost in a sea of sameness, struggling to make a lasting impression. It’s frustrating, isn’t it? But what if you could break free, rise above the noise, and capture the hearts and minds of your target audience? That’s exactly what […]

In the marketing world, standing out is a constant struggle. But what if your product wasn’t just another bottle on the shelf, but a captivating mystery waiting to be unravelled? That’s the audacious gamble Jägermeister has taken with their latest limited-edition elixir, 9556 Nights of Exploration. This isn’t your average spirit; it’s an invitation to […]

With its creative marketing approach, Jägermeister has once again upped the standard in the ever-evolving world of spirits and liquors. The introduction of exclusive city skyline bottles coupled with QR code technology is reshaping the future of travel retail, offering consumers an exciting and one-of-a-kind experience. A Sip into Jägermeister’s Innovation Journey Known for its […]

If you’re a fan of the iconic Jack Daniel’s spirit, you’re in for a treat! The iconic brand has captured the spirit of whisky culture with a range of must-have merchandise that is sure to excite any whisky enthusiast who happens to walk by the Dubai International Airport. Our team was at the new-look Jack’s […]

Remember the days when marketing was simply shouting your brand’s name from every billboard? Today, things are a little more nuanced. Brands need to speak the language of desire, understand the cultural pulse, and create experiences that resonate in order to truly engage with consumers and catch their attention. And that’s just what Hennessy accomplished […]