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Being the first to pioneer something in marketing can be quite a challenge. You’re thinking, would it be a success? How would people receive it? Yet, Starbucks Korea has fearlessly ventured into new territory with the announcement of its groundbreaking NFT project, ‘STARBUCKS STAR LIGHT’, revolutionizing the coffee industry in Asia. This article aims to […]

In today’s post, we’ll share several key strategies from Smirnoff’s incredible campaign to help spice up yours. Smirnoff is a renowned brand of vodka. Owned and produced by British company Diageo, the iconic brand has taken the game to a higher level with its latest campaign tagged “We Do Us.” So what is this campaign […]

Living in today’s tech-driven world, brands and retail stores must embrace digital technology for making sales and important marketing decisions. By leveraging digital technology, businesses can combine physical and digital data, gaining valuable insights into customer behavior and improving overall strategy. This is not to say that brick-and-mortar stores will go extinct anytime soon – […]

Today, digital marketing has become the go-to strategy for most brands looking to amplify their reach and engage with their audience. With this strategy, you can target your specific demographics, track your performance metrics, and adapt in real-time, little wonder why businesses far and wide flock to digital spaces to showcase their product and services. […]

On-pack competitions are a great way to engage with consumers, boost sales, and inject a little fun into the shopping experience. These competitions offer consumers a chance to win exciting prizes while enjoying their favourite products. And that’s exactly what Mr Kipling and Cadbury did with their recent UK-wide competition, offering shoppers a chance to […]

Do contests still hold power in this era of marketing? Absolutely, they do! They offer a unique opportunity to engage your audience, boost brand awareness, and even generate valuable user-generated content. But what truly makes a contest stand out and capture the hearts (and creative minds) of your customers? Italicus answers this question with its […]

Are your competitors getting more visibility than you? Are you worried that they’re gaining all the traction? How much are you willing to pay for top secrets that will guarantee you visibility? Well, sit tight, you’re about to get it for free in this post. The spirit and beverage market is a dynamic market, where […]

Are you tired of using traditional marketing strategies that seem to disappear into the background? Do you crave something fresh, captivating, and utterly unforgettable for your brand? Has it ever crossed your mind to create a luxury space where your product isn’t just displayed but experienced? It doesn’t matter what industry you belong in, just […]