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Camus Cognac is a brand of cognac that has been in production since 1863. Their products are sold in most countries and almost every international airport in the world. Today’s article is inspired by our team’s recent visit to the vibrant city of Hong Kong, China where we witnessed this impressive pop-up display that attracted […]

Your ability to gain customers and retain them and the quality of your customer engagement can make or mar your chances of being successful as a brand. Customer relationship management is a difficult task, even for established brands, but the best brands always find a way to raise the bar in customer engagement. Do you […]

Seasonal gift-giving is a long-standing custom where people express love and appreciation to one another by exchanging thoughtful gifts. Acknowledging the significance of this custom, Cadbury expertly incorporates its delicious products into the world of festive gifting, adding a touch of sweetness to cherished moments. Focusing on the Easter celebration, Cadbury has unveiled a campaign […]

When you meet a successful business person, one question you’re inclined to get answers to is this: what are the secrets behind the success? It’s the same when you meet a very strong 80-year-old who does everything for themselves, you’d want to know the secrets to such longevity and good health. The same applies to […]

In recent years, the retail space has witnessed a significant shift, with companies increasingly turning to loyalty programs as a strategic tool to enhance customer engagement and boost sales. One notable player in this trend is the Budweiser Brewing Group, whose innovative loyalty program has been making waves in the convenience store sector. Convenience stores […]

The dragon isn’t just a mythical creature; it’s a symbol of power, prosperity, and good fortune. Over the years, clever brands have harnessed the dragon’s symbolism to captivate audiences during the Lunar New Year festivities. From iconic logos to limited-edition releases, the dragon has become a marketing charm that wins over customers’ hearts. In this […]

Has there ever been a time when the design of a liquor container captured your attention? Not only is the content of a product important, but the visual appeal often captures the attention of customers. Design plays a crucial role in marketing, especially in the spirits industry where taste is everything. When it comes to […]

Baileys has secured the coveted title of ‘official Eurovision Song Contest partner’ for the next three years. This marketing coup, inked for an undisclosed sum, is set to kick off with May’s Eurovision contest, hosted in the UK. Rather than act from the usual marketing playbook, Baileys aims to shake things up with a fresh […]

Have you ever wondered what makes up a successful campaign? The answer doesn’t lie far away from the strategic use of point-of-sale displays, Gift-With-Purchase offerings, and promotional merchandise. These are not just marketing tools, they’re the heartbeat of a winning campaign! Aperol, the Italian brand, has taken the Australian market by storm with its recent […]