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Limited edition products, whether it be watches, sneakers, or in this case, whisky, leverage scarcity to captivate consumers. The premise is simple – produce a restricted number of items and in the process, create an air of desirability. The result? An increase in the perceived value. This scarcity, combined with unique features, creates a sense […]

The big question today is this: Do you leverage special celebrations in your marketing? You should. These celebrations are strategic goldmines that offer immense opportunities for brands to broadcast their values, create captivating campaigns, and connect with audiences that oftentimes may be foreign to them. For example, with the 2024 Year of the Dragon beginning […]

Who doesn’t love a sweet, enticing prize? That rush of adrenaline as your name is called, the thrill of claiming victory, the pure joy of winning something incredible – it’s a feeling we all crave. Your customers? They’re no different. Deep down, that competitive spark flickers within us all, pushing us to strive, to excel, […]

In the ever-changing spirits and beverage industry, the packaging of a product is often the first touchpoint between a brand and its consumers. It sets the stage for expectations and serves as a visual ambassador for the liquid within. Italicus Rosolio di Bergamotto, renowned for its distinctive bergamot-infused aperitivo, has recently unveiled a limited-edition anniversary […]

Hennessy, renowned for its exceptional cognac, recently took the spotlight in Singapore with a dazzling pop-up display that left both locals and tourists in awe. This flamboyant showcase was not just about the exquisite cognac; it was an immersive experience that blended tradition, innovation, and a touch of the extraordinary. What Made the Pop-Up Display […]

Have you heard of the fancy new Glenmorangie boutique that just popped up at Heathrow Airport Terminal 2? If you haven’t, we’ve got you covered! So what really is this place? Well, some people say it’s a store, but mind you, this boutique is not just any store. It’s a beautiful oak-clad haven that whisks […]

As everyone knows, the retail business is quite competitive, particularly for liquor brands because of the constant influx of new competitors. Therefore, marketing your alcohol brand can be difficult. However, using POS displays is one method to remain ahead of the marketing curve. Since your in-store retail displays give customers their first impression of your […]

Camus Cognac is a brand of cognac that has been in production since 1863. Their products are sold in most countries and almost every international airport in the world. Today’s article is inspired by our team’s recent visit to the vibrant city of Hong Kong, China where we witnessed this impressive pop-up display that attracted […]

Your ability to gain customers and retain them and the quality of your customer engagement can make or mar your chances of being successful as a brand. Customer relationship management is a difficult task, even for established brands, but the best brands always find a way to raise the bar in customer engagement. Do you […]

Seasonal gift-giving is a long-standing custom where people express love and appreciation to one another by exchanging thoughtful gifts. Acknowledging the significance of this custom, Cadbury expertly incorporates its delicious products into the world of festive gifting, adding a touch of sweetness to cherished moments. Focusing on the Easter celebration, Cadbury has unveiled a campaign […]