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You want to have a competitive edge over other brands in the liquor market and take your brand to greater heights? Then you need to wield this secret weapon I’m about to unveil – a custom gift pack! Of course, offering consumers a liquor product they would want to drink again is important, but presenting […]

Like all marketing strategies, a limited edition campaign must be thoroughly planned and executed. This is why global brands like Starbucks go the extra mile regarding their marketing campaigns. This time, they’re collaborating with New York-based lifestyle brand Kate Spade New York to launch their special limited-edition merch across Asia. You know that sweet feeling […]

There is ability in disability. We may be confined by the rigmaroles of life that we face, but definitely, our life is not defined by them. You can achieve whatever you want, provided you believe in yourself.  Living with a disability can be a heck of a living. So many talented people with disabilities are […]

Putting your customers out there in the limelight can be the best gift you could give to them. Allowing your customers to build a portfolio of prestige through an outstanding opportunity whereby they can unveil their creativity can be pretty philanthropic! Businesses should not always be about you! It should not always be about your […]

It could be a heck of a journey travelling with so much baggage and still wanting to have your favourite drink just in handy. Juggling so many loads at a time could be a misplaced priority, as every one of them matters to you. But it is even worse when you head for your favourite […]

Most of the time, buyers purchase a product not because they intended to buy it or perhaps tasted it before then; instead, the enticer is in the packaging. The state of the art of any product goes a long way in its definition, including its value. Customers may not be easily swayed by how much […]

Think of what the outcome of a blend of powerful collaboration and a dignified work of Art would be like in a marketing campaign. Collaborations are top of the game for most marketing campaigns, and adding some sort of beautiful works of art and designs as a condiment makes your campaign breathtaking! Glenfiddich’s Grand Yozakura […]

A famous saying goes, “The eyes eat first.” Thinking about this quote, we understand why whoever created it did. It’s an expression that emphasises the importance of aesthetic visual presentation in how we perceive and enjoy food. So, drawing an inference from the quote, it’s pretty clear why product design is an integral part of […]

Having your liquor tinged with chocolate is a tempting delight for both liquor lovers and even more so for chocolate lovers! A taste of chocolate and Tennessee would make anyone craving for more. The liquor industry is not dwindling in its competitive nature as many more brands enter it. Regardless, the bitter truth is that […]