Are you ready to take your brand’s marketing game to the next level this Lunar New Year? Or are you interested in captivating your customers with a unique and culturally […]

On-pack promotions are a popular marketing strategy used to enhance consumer products. They help products stand out on shelves and online stores, which are filled with countless options. This strategy […]

When it comes to brand collaborations, sometimes the most unexpected pairings can create magic. That’s certainly the case with Unilever’s recent partnership with UK-based fashion brand Notjust Clothing for a […]

Since its inception, the use of QR codes has seen a huge rise in popularity across various industries. From retail to hospitality, different brands have embraced this technological marketing strategy […]

Have you ever wondered why certain liquor bottles catch your eye effortlessly? Picture yourself strolling through a duty-free store, surrounded by an array of choices. Amidst them, Royal Salute’s exclusive […]

At UCT (ASIA), we are constantly searching for unique ideas that engage audiences and improve brand activations. One strategy that has gained rapid recognition in recent years is the incorporation […]

Do you want to increase your rate of sales as well as your brand awareness? Well, look no further! Tribute Brewery has come up with a creative plan to do […]

What better way is there to promote your spirit and beverage brand than to offer something different to the customers? By ‘different’, we’re not necessarily talking about the products you […]

As far as marketing is concerned, whether you’re in the spirits and beverage industry, or the clothing industry, the packaging of your product is important. It serves as the first […]