In 2024, marketing and AI have become closely intertwined. The biggest brands embraced the use of AI tools years ago, solidifying their dominant positions. Of course, more brands are projected […]

Have you ever wondered how some brands manage to create unforgettable events that everyone talks about? Take Ballantine’s Golden Hour Massive Pop-Up in Asia, for example. This event is turning […]

Imagine a brand celebration that becomes the talk of the travel hub; an event that leaves customers satisfied, actively engaged, and excited. This is exactly what happened recently when Ardbeg […]

So, what’s that one secret behind a successful campaign? It’s simple. Adding extra value to your customers’ purchases, making their shopping experience more memorable. In Taiwan, we saw this concept […]

If you’re looking for one of the most incredible strategies to grab customers’ attention and create excitement around your products, then prize contests should be your next move! For customers, […]

There’s this exciting new promotion that’s been making waves recently. It’s the partnership between Soreen, the well-loved UK malt loaf brand, and Forest Holidays — the “Find a Golden Lunchbox […]

Cultural celebrations like the Year of the Dragon provide many chances for innovative marketing campaigns. These events tap into a deep well of tradition and symbolism, which creates a powerful […]

The fear of missing out is, by far, one of the major driving forces behind the purchasing decision of over 60% of consumers, and brands are cashing in on this […]

Pop-up shops have since taken over the retail world. They have changed the way brands engage with customers, as they offer a unique blend of experiential marketing and direct sales. […]