In the current retail market, businesses that offer something unique have a better chance of standing out. Going beyond just selling products and providing in-store experiences can attract more customers to your store. It can also keep them engaged and coming back for more. These types of experiences are commonly known as retailtainment, a word that combines retail and entertainment.
Retailtainment strategies can range from simple to extravagant, but they all have the potential to benefit both your business and your customers.
Consider these Carolina Herrera’s latest pop-ups. These pop-ups are a masterclass in “retailtainment”—entertaining customers while they shop. The first pop-up highlights the latest additions to the Good Girl and Bad Boy fragrance lines: Good Girl Blush Elixir and Bad Boy Cobalt Elixir. Visitors are treated to a sensory adventure where they discover the scents through perfumed flower ribbons and candy tasting. Plus, there’s a playful Good Girl Plinko game where visitors have the chance to win fragrance samples.
The second pop-up celebrates the Herrera Summer campaign, inspired by the Resort 24 runway show in Rio de Janeiro. Inside, you’ll find a fragrance bar and friendly brand ambassadors ready to serve refreshing mocktails and provide scented fans. It features a fragrance bar and brand ambassadors offering refreshing mocktails and scented fans. There’s also a photo booth with a lush garden backdrop, perfect for creating lasting memories. To top it all off, customers receive special gifts with their purchases, like stylish cosmetic bags.
Our Strategy at UCT (Asia)
At UCT (Asia), we believe in creating unforgettable experiences for customers, just like Carolina Herrera. We specialise in crafting unique marketing strategies and providing exclusive gifts that make customers feel valued. Here’s how these strategies can boost your brand awareness.
Impact on Brand Awareness
Creates a Strong Connection with Customers
When you offer engaging experiences, customers feel more connected to your brand. Carolina Herrera’s pop-ups let travellers immerse themselves in the world of their fragrances, building a strong emotional connection. You can do the same by creating interactive and memorable experiences for your customers.
Encourages Word-of-Mouth Marketing
Exciting experiences and exclusive gifts are perfect for sharing. When customers receive a unique gift or have a fun experience, they’re likely to talk about it with friends and family. This kind of word-of-mouth marketing is incredibly powerful and can help your brand reach new audiences.
Boosts Social Media Engagement
Carolina Herrera’s social media campaigns target travellers on platforms like Facebook and Instagram, both before and during their trips. By engaging customers on social media, you can increase your brand’s visibility and reach. Use eye-catching visuals and engaging content to draw people in and encourage them to share their experiences online.
Why Does This Matter for Your Business?
Are you looking to make your brand more popular and attract more customers? At UCT (Asia), we can help you do just that. Whether it’s through engaging social media campaigns or special gifts with purchases, we have the expertise to make your brand stand out. Let us help you connect with your customers and grow your business. Contact us today to see how we can help you create amazing campaigns and offer exclusive gifts that your customers will love.
