Branding

The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.

Paper Packaging: Merging Eco-Friendliness with Branding Excellence

Paper Packaging: Merging Eco-Friendliness with Branding Excellence

In an era where sustainability is no longer a luxury but a necessity, businesses are constantly seeking innovative ways to reduce their environmental footprint. One such approach that has gained significant traction is the use of paper packaging. The Green Appeal of Paper Packaging Paper packaging, derived from renewable resources, offers an eco-friendly alternative to […]

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Packaging that speaks volumes

Packaging that Speaks Volumes: The Elegance of Premium Boxes

Among the various packaging options, premium boxes have emerged as a symbol of elegance and quality.  The Allure of Premium Boxes Premium boxes are more than just containers for your products; they are an experience. Crafted with high-quality materials and meticulous attention to detail, these boxes exude an air of sophistication and luxury. They are […]

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Merchandise That's Ready for the 'Gram: Making a Visual Impact

Merchandise That’s Ready for the ‘Gram: Making a Visual Impact

In the digital age, where social media platforms like Instagram have become the new storefronts, the visual appeal of your merchandise is more important than ever. It’s not just about creating products that serve a purpose; it’s about designing merchandise that’s ready for the ‘Gram, capable of making a visual impact that resonates with consumers […]

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Belvedere Vodka Steals The Limelight In Clubs With Its Spectacular Midnight Bottle Design

Nightclubs are synonymous with a lot of bustling, including vibrant and energetic people dancing to the sound of music blaring from the speakers. Also, amid all that pleasant chaos are several liquor brands fighting for customer attention and ultimately, more sales. Have you ever wondered what you could do to ensure your liquor product steals […]

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5 Ultimate Lessons To Nitpick From Absolut Vodka Impressive Award-Winning Designs!

You walk into a supermarket, looking to buy a bottle of vodka. You walk to the vodka row and you’re met with a plethora of options, including different brands, and colours.  The sheer number of options with their vibrant colours immediately overwhelms you and you’re left picking and dropping. Now you have to make a […]

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PIMM’S Crown Shaped Limited-edition Coronation Bottle in London: Top Marketing Secrets To Unravel!

Some brands exude sophistication and elegance. PIMM’S is one such brand. Now imagine what happens when a brand of that calibre joins forces with a royal household. The result is an extraordinary creation that embodies sophistication and a taste of royalty! Recently held was the coronation of King Charles III and our team was keen […]

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Raise a Toast to 20 Years of Starbucks Hong Kong with Its Exclusive Anniversary Flask, Tumbler, and Mug!

Hurray! It’s another Hong Kong anniversary of the legendary coffee brand, Starbucks! This year, like previous years, the brand rolled out its exclusive anniversary merchandise. The limited-edition cafe merchandise comprises custom-made mugs, flasks, and tumblers unveiled to celebrate Starbucks‘ 20th year in Hong Kong! When it comes to exclusive anniversary promos and organizing special events, […]

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Treat Yourself to Festive Delights – OREO Cookie Decorating Kits for the Perfect Holiday Experience!

Holiday seasons are special seasons for every business. They’re a special period where business activities are at their peak, with different brands launching one marketing strategy to another. Due to the fierce competition to win customers over, brands must be exceptional with their marketing gimmicks. And this is where you’ll see top brands excelling way […]

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Starbucks Grandly Arrives in Rome With A Magnificent POS: Unleashing the ‘Eternal City’s’ Coffee Culture!

Come over here all you coffee lovers, this one’s for you! Starbucks has done it again! This time, the renowned coffee and beverage brand has made a grand arrival in the beautiful city of Rome with a magnificent Point of Sales (POS). This is a big development for coffee lovers in Rome and we can’t […]

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Grey Goose Promotional LED Color Changing Liquor Glorifier: An Authentic Way To Get Attention!

In a world where, as they say, you’re addressed the way you dress, standing out from the crowd becomes so important. Interestingly, this also applies in the world of liquor marketing. When it comes to standing out and capturing attention even in a competitive liquor market, Grey Goose sure knows how to create a buzz. […]

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