Branding

A famous saying goes, “The eyes eat first.” Thinking about this quote, we understand why whoever created it did. It’s an expression that emphasises the importance of aesthetic visual presentation in how we perceive and enjoy food. So, drawing an inference from the quote, it’s pretty clear why product design is an integral part of […]

Having your liquor tinged with chocolate is a tempting delight for both liquor lovers and even more so for chocolate lovers! A taste of chocolate and Tennessee would make anyone craving for more. The liquor industry is not dwindling in its competitive nature as many more brands enter it. Regardless, the bitter truth is that […]

Ever wondered what constitutes the perfect promotional gift for your business? Well, the ideal promotional gift depends on your target audience and the goals you intend to achieve with your marketing campaign. When it comes to offering promotional gifts, understanding the preferences of your target audience is essential for ensuring a successful advertising campaign. So […]

To know that buyers are hellbent on purchasing your products can be heart-drenching, and this shows how successful you are. However, becoming a brand mogul does not come with ease. In becoming a successful brand owner, you must leave your shell, perhaps your comfort zone, and strive for the best. Hitherto, some brands are still […]

Airport Duty-Free stores are a wild place. It is a competitive retail environment where travellers are spoilt with many options. As a result of this fierce marketing competition, brands must ensure to employ marketing strategies that are not just effective but also unique. In a bid to succeed in such a competitive marketing environment, we’ve […]

Baileys are at it again! This time, they’ve shocked its customers with its extraordinary marketing, featuring its newest product, the Baileys Birthday Cake. The liquor brand ran a travel retail gift-with-purchase campaign, giving away personalized gift tags to lucky travellers.  More about Baileys’ Birthday Cake Promo During one of our trips, we saw this promo […]

Liquor drinks sold at airport duty-free shops fall under high-end products. And now more than ever, the liquor drinks sector has become fiercely competitive with the introduction of new liquor products in the market. As a brand looking to succeed under the tough climate of airport duty-free, a continuous evolution of ideas and concepts is […]

In today’s competitive market, brands are constantly seeking innovative ways to stand out. One such strategy that has proven effective over the years is the use of branded merchandise. With the added trend of sustainability, branded merchandise is not just about visibility but also about making a statement of responsibility. What is Branded Merchandise? Branded […]

In the vibrant world of visual branding, illuminated signs have long held a special place. They catch the eye, make a statement, and can become iconic symbols of the brands they represent. Two types of illuminated signs, in particular, have been lighting up the branding landscape: LED and neon signs.  Neon Signs: The Classic Glow […]

Amidst today’s vibrant market,branded merchandise emerges as a powerful symbol of a brand’s essence and values. But it’s not just about slapping a logo on a t-shirt anymore; it’s about crafting a narrative, a story, an experience. Let’s embark on a journey to understand this relentless chase for perfection. The Evolution of Branded Merchandise Once […]