Bacardi POS and Personalized Tags Giveaway: How Can This Compel New Customers?

Everyone loves a good giveaway, and for good reason. They’re a great way to generate excitement, attract new customers, and build brand loyalty. In the world of retail, point-of-sale (POS) displays are prime real estate for giveaways, and personalized tags can take your giveaways to the next level.

Bacardi is a company that knows a thing or two about creating compelling marketing campaigns. Their recent POS and personalized tags giveaway is a perfect example of how to use these tools to attract new customers.

5 Ways Bacardi’s POS and Personalized Tags Giveaway Can Compel New Customers

Create a sense of urgency and excitement

Limited-time giveaways are a great way to get people to act now. By creating a sense of urgency, you can encourage people to try your product before it’s too late. Imagine seeing a beautifully designed POS display with Bacardi rum bottles adorned with personalized tags, each tag bearing your name and an invitation to enter a giveaway for a chance to win a trip to the Bacardi distillery in Puerto Rico. The anticipation and excitement would be palpable, driving you to purchase a bottle and scan the QR code on the tag to enter the giveaway.

Personalize the experience

Personalized tags make people feel special and valued. When someone sees their name on a tag, they’re more likely to remember your brand and be more receptive to your message. Picture the personalized tag with your name prominently displayed; it creates a sense of connection and exclusivity. It’s like having a VIP pass to the Bacardi brand, making you feel appreciated and eager to explore the brand’s offerings.

Give away something people want

Bacardi is giving away a variety of prizes, including branded merchandise, gift cards, and even a trip to the Bacardi distillery in Puerto Rico. By giving away prizes that people actually want, you’re increasing the odds that people will participate in your giveaway.  The attraction of such prizes is undeniable, it draws customers to your POS display and increases their engagement with your brand.

Promote your giveaway

Make sure people know about your giveaway! Promote it on your website, social media, and in-store signage. Create eye-catching visuals and engaging social media posts to generate buzz around the giveaway. Utilize your website to showcase the prizes and highlight the ease of entry. By actively promoting your giveaway, you ensure that it reaches a broader audience and attracts more participants, increasing the overall impact of your marketing campaign.


Bacardi’s POS and personalized tags giveaway is a smart marketing campaign that is sure to attract new customers.  This well-executed campaign demonstrates the power of combining captivating POS displays with personalized touches to drive customer engagement and brand loyalty.

Harness the power of personalized POS displays and innovative promotional products with UCT (ASIA), your one-stop store for creating memorable experiences that drive customer engagement and brand loyalty.

Contact us today to learn more about how we can help you.

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