Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
A company can invest heavily in marketing and still struggle if its internal culture fails to support the people doing the work. When employees feel overlooked, stressed, or disconnected from the brand they represent, engagement declines and turnover rises. Internal branding takes shape through everyday experiences, not mission statements alone. Branded wellness kits turn care […]
Web3 moves at breakneck speed. NFT collections mint, tokens launch, and communities form almost overnight, powered by timelines, Discord pings, and short bursts of excitement. Attention comes easily in crypto, but it fades just as fast. Many projects don’t struggle to attract people; they struggle to keep them once the noise dies down. When everything […]
We understand the importance of the charitable works you’re doing as a non-profit organization. However, even the best causes often go unrecognized and underfunded due to a lack of visibility. If you’re underfunded and seeking more recognition for your life-changing work, consider branded merchandise! Branded merchandise is a sellable product that has your branding. These […]
Custom promotional products help bookstores and literary events turn everyday interactions into long-term brand recognition. For bookshops and event organisers, branded merchandise works as a physical extension of the reading experience, reinforcing identity, increasing recall, and keeping the brand visible long after a customer leaves the store or an event ends. Instead of relying only […]
Airline loyalty programs increasingly look the same. Points, miles, and tiered benefits dominate the landscape, leaving frequent travellers enrolled in multiple programs without a strong emotional connection to any single brand. When American Airlines launched the first modern loyalty program in 1981, the model was genuinely differentiating. Today, that advantage has faded. Points alone rarely […]
Ignoring your HR team is one of the fastest ways to damage your company from the inside. When the people who manage your talent, their performance, and the general workplace culture feel underappreciated, everything might start to fall apart. The wrong people get hired, the good ones you have start leaving, and the productivity levels […]
Welcome Kits with Branded Merchandise Starting a new job or working with a new company can be exciting, but it can also be a little scary, and sometimes, overwhelming. As a company owner, it’s always a nice touch to welcome your recruits and help calm their nerves. And that’s where welcome kits come in! What […]
Using Branded Merchandise to Support a Company Rebrand Rebranding is a bold move. It means your company is evolving, in terms of its look, tone, or even how you want it to be perceived by the world. Perhaps, you just want to be more visible. Or maybe you want to reach a new audience. Or […]
When it comes to branded merchandise, few options rival tech gadgets. Because let’s face it, most branded giveaways end up not getting used much, forgotten, or tossed away after a few days. But tech gadgets? They’re different! They’re practical, used every day, and carry a high perceived value that makes people actually keep them. When […]
Real Estate Branded Merchandise Do you run a real estate agency that’s struggling to stand out? Are you losing potential customers because they keep forgetting your name the moment they walk away? Do you know that the right merchandise can help you build and maintain a solid customer connection? In this article, we’ll discuss the […]