Branding

You’re surrounded by acrobats, the smell of fine whisky in the air, and the feeling that you’re part of something truly special. Immersive theatre is all about creating an environment where the audience feels like they’re inside the story. The Macallan, known for its rich, flavorful whiskies, teamed up with Cirque de Soleil, masters of […]

As a business owner, chances are that you understand the importance of creating visually captivating customer experiences. In an era dominated by social media, the ability to create Instagram-worthy moments can significantly boost your brand’s visibility and engagement. The Lancôme Blooming Rose Pop-Up in Hainan, China, is a masterclass in visual merchandising and experiential marketing. […]

When it comes to rewarding and incentivizing customers to come back again, loyalty programs are one of the most strategic approaches to take. If you’re a business owner looking to boost your sales and keep your customers coming back for more, then you need to learn a thing or two from Jameson’s innovative loyalty program […]

Nowadays, there is a constant flood of products and services targeting consumers. As a result, companies are always on the lookout for new and creative ways to grab attention, build loyalty, and boost sales. One tried and trusted method that has proven effective is the Gift with Purchase marketing strategy. The Gift-with-purchase (GWP) strategy has […]

Travellers love little surprises, don’t they? When you’re on the go, especially internationally, it’s those unexpected thrills that can make your journey special. That’s exactly what Heinemann and Suntory aimed for with their recent joint activation in Germany. But how did they do it, and what can we learn from their approach? Let’s get right […]

Have you ever noticed how some brands always seem to be in the spotlight? They launch new products that instantly become the talk of the town, and everyone wants to be a part of the excitement. Well, Glenfiddich & The Balvenie‘s recent debut in Singapore is exactly that kind of buzz-worthy event. But what’s the […]

As a business owner, understanding what makes a place stand out and grab attention can inspire you to elevate your own marketing strategies and attract more customers. Let’s get into what makes Edinburgh Gin boutique so special and how you can use similar ideas for your business. Interactive Displays The first thing you’ll notice at […]

Point of Sale (POS) merchandise catches the customer’s eye right when they’re ready to buy. This placement is strategic because it can turn a casual browser into a paying customer. The effectiveness of POS merchandise lies in its ability to attract attention at the crucial moment of purchase, making it an essential tool in any […]

In the current retail market, businesses that offer something unique have a better chance of standing out. Going beyond just selling products and providing in-store experiences can attract more customers to your store. It can also keep them engaged and coming back for more. These types of experiences are commonly known as retailtainment, a word […]

Chiva Regal, a well-known whiskey brand, set up a promotion at UK airports. They partnered with Avolta to create an exciting campaign exclusive to World Duty-Free stores. These stands showcased their brand and drew in football fans with a fun and tempting offer: win tickets to one of the biggest football matches in the UK. […]