Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Traveling broadens our horizons and exposes us to a world of diverse cultures. But how can businesses integrate these cultural elements into their marketing strategies in a meaningful way? We found an outstanding campaign by Kiehl’s that bears the answer! For decades, Kiehl’s has been a purveyor of high-quality skincare products. Their “Kiehl’s Loves” campaign […]
Read MoreTravelling is an experience meant to be enjoyed, a chance to explore new cultures, create lasting memories, and return home with unique treasures. But for those gifting loved ones back home, finding the perfect present can sometimes feel like a challenge. Imagine surprising them with a gift that not only reflects the joy of your […]
Read MoreHow does a cool romantic evening with soft music playing and delicious cocktails being prepared sound? Interesting, right? But what if there was a way to incorporate this into your marketing campaign? Well, this is exactly what Hendrick’s Gin did with their recent, unconventional marketing campaign in Italy for Valentine’s Day. Their limited-edition lingerie line, […]
Read MoreThe marketing space has become saturated with conventional advertising campaigns. So, the question on the lips of every brand is, “What unique and engaging ways are there to make our brand stand out?” If you’re in the same shoes, we have good news for you! Since change is the only constant thing in life, the […]
Read MoreImagine a summer event where you can sip on refreshing cocktails, engage in a friendly game of lawn bowling, and walk away with a chic, eco-conscious outfit. Sounds tempting, doesn’t it? Well, this summer, Grey Goose Vodka brought exactly that experience to life across Canada with their cleverly crafted pop-up events. But what truly set […]
Read MoreWe know why you’re here. You’re looking for innovative ways to engage your customers and boost sales, aren’t you? You’re looking for a marketing strategy that taps into a shared passion and ignites friendly competition, right? Well, look no further than Glen’s Vodka‘s recent “Golden Goal” campaign. This clever promotion, inspired by football, the sport […]
Read MoreIs this you? –You want to elevate your brand’s customer experience and create a lasting impression. –You’re searching for innovative marketing strategies to set yourself apart from the competition. –You’re wondering what it takes to create a truly successful marketing campaign in today’s competitive beauty industry. If you’re in any of these categories, we have […]
Read MoreLet’s start with the hard truth. Grabbing attention and making a lasting impression in this age of endless distractions is more challenging than ever. And with the demand for swift satisfaction making it really hard to hold people’s attention, there’s no better time for brands to start looking at innovative advertising techniques like 3D technology. […]
Read MoreThink of a shopping experience that blends luxury and multi-sensory engagement with environmental responsibility. Clarins‘ captivating pop-up display did exactly that! Here’s a closer look at the captivating elements that drew customers in: Exclusive WeChat Mini Activation Leveraging the universal presence of WeChat in China, Clarins employed a dedicated mini-program. Upon scanning a QR code, […]
Read MoreYou’re browsing the aisles at your local supermarket, phone tucked away, completely focused on grabbing your essentials. Suddenly, a brightly coloured package catches your eye. It’s your favourite beer brand, and there’s something different about it – a chance to win an amazing prize. Intrigued, you stop, pick up the product, and find yourself scanning […]
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