Today, digital marketing has become the go-to strategy for most brands looking to amplify their reach and engage with their audience. With this strategy, you can target your specific demographics, track your performance metrics, and adapt in real-time, little wonder why businesses far and wide flock to digital spaces to showcase their product and services. […]

On-pack competitions are a great way to engage with consumers, boost sales, and inject a little fun into the shopping experience. These competitions offer consumers a chance to win exciting prizes while enjoying their favourite products. And that’s exactly what Mr Kipling and Cadbury did with their recent UK-wide competition, offering shoppers a chance to […]

Do contests still hold power in this era of marketing? Absolutely, they do! They offer a unique opportunity to engage your audience, boost brand awareness, and even generate valuable user-generated content. But what truly makes a contest stand out and capture the hearts (and creative minds) of your customers? Italicus answers this question with its […]

Are your competitors getting more visibility than you? Are you worried that they’re gaining all the traction? How much are you willing to pay for top secrets that will guarantee you visibility? Well, sit tight, you’re about to get it for free in this post. The spirit and beverage market is a dynamic market, where […]

Are you tired of using traditional marketing strategies that seem to disappear into the background? Do you crave something fresh, captivating, and utterly unforgettable for your brand? Has it ever crossed your mind to create a luxury space where your product isn’t just displayed but experienced? It doesn’t matter what industry you belong in, just […]

The Year of the Dragon is here and with it, a marketing masterpiece from Bacardi’s Dewar’s. This Lunar New Year campaign is a masterclass on how to captivate travellers and build brand connections that last long after the first meeting.  So, buckle up, because we’re about to examine the five key factors that make this […]

What do people say is the best strategy for dominating a market? Okay, but what you do reckon is the winning strategy for dominating the global beer market? Well, let me tell you about Corona Cero’s winning game plan that’s been turning heads, especially during the Olympics. Corona Cero, the pioneer of refreshing non-alcoholic beer, […]

Imagine stepping into a luxury scotch retail store, where heritage and innovation collide to create an unforgettable shopping experience. This is the reality Chivas and Royal Salute have brought to life with their newly inaugurated boutique in India. But beyond the glitz and glamour, this boutique represents a strategic move that could henceforth influence how […]

Imagine a cultural phenomenon that unites millions, a shared passion that electrifies entire nations. That is the Premier League! The Premier League isn’t just football, it’s a marketing goldmine, a stage where brands battle for fan loyalty and brand recognition. Smart brands know this, and Cadbury, the iconic chocolate brand, took the pitch with a […]

Let’s talk about Cadbury. The renowned chocolate brand is stepping into new territory with its recent venture in the UK market. We’re talking about the introduction of the irresistible Cadbury Milkshakes. This campaign marks a significant milestone for the brand, as it introduces its first bottled milk drinks in the region, promising consumers a taste […]