Branding

Imagine a cultural phenomenon that unites millions, a shared passion that electrifies entire nations. That is the Premier League! The Premier League isn’t just football, it’s a marketing goldmine, a stage where brands battle for fan loyalty and brand recognition. Smart brands know this, and Cadbury, the iconic chocolate brand, took the pitch with a […]

Let’s talk about Cadbury. The renowned chocolate brand is stepping into new territory with its recent venture in the UK market. We’re talking about the introduction of the irresistible Cadbury Milkshakes. This campaign marks a significant milestone for the brand, as it introduces its first bottled milk drinks in the region, promising consumers a taste […]

When two marketing giants join forces, the result is often nothing short of spectacular. In this post, we’ll explore the collaborative efforts of Baileys and Guinness. This dynamic duo has captured audiences worldwide with their iconic brands, and their latest joint campaign promises to elevate Easter celebrations to new heights. As Easter approaches, Baileys and […]

As regards brand development, the importance of design can not be overemphasized. Your design acts as the silent ambassador of your brand, expressing its essence and values without using words. When it comes to liquor packaging, the Yellow Spot liquor is a perfect example that highlights the importance of design in building a brand. First […]

Remember that electrifying feeling when you stumble upon a brand experience so unique, so utterly captivating, that it makes your heart sing? Tomatin’s recent “To What It Matters” campaign in London accomplished just that. And it all depended on one incredible point of sale display that was bold and artistic in equal measure. In the […]

The travel retail space, all over the world, is a crowded marketplace where shoppers’ attention is fleeting. The nature of this marketplace sets brands up in a fight to stand out. But how can a brand stand apart from its competitors in this space? Did I hear you say POS displays? Yes! With a striking […]

In European airports, there’s this liquor called Sir Edmond, and everyone’s talking about its packaging. Imagine walking into a store, and one bottle just grabs your attention. That’s Sir Edmond for you. Uniqueness and Aesthetics So, what makes Sir Edmond stand out? Well, it looks different from other liquor bottles. The colours, shapes, and overall […]

Are you in the travel retail space? Are you looking to boost your brand’s success? What would you give to learn from one of the best when it comes to selling spirits in the travel retail market? Here, at UCT (ASIA), you just need to relax and draw inspiration. In today’s post, we’ll be learning […]

Contest marketing is a strategic approach to brand promotion. It stands as a vital pillar for enhancing brand visibility. As you continuously look for ways to expand your reach and engage with your target audience, engaging your audience in a competition not only promotes excitement but also establishes a direct connection. Imagine you, as a […]

The Chinese New Year is a time of celebration, tradition, and symbolism. Martell Cognac has taken this opportunity to captivate liquor lovers with a dragon-shaped stopper that offers an experience beyond aesthetics.  Here are five compelling reasons why we love this release: Memorable Gift Option With its striking design and cultural significance, Martell’s Phenomenal Cognac […]