Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
The Rise of Branded Golf Merchandise: How Custom Gear is Shaping the Golf Experience What comes to your mind when you think of the game of golf? A game about precision, poise, and tradition? A quiet game played on a manicured course? These are all correct. However, the game is evolving. It is more than […]
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Walk into many stores, especially in June, and you’ll see rainbows on shirts, flags, and even pet accessories. This colorful display is common during Pride celebrations. However, LGBTQ+ items weren’t always vibrant fashion pieces. They started as subtle symbols of resistance and have transformed over the years into the merchandise we use now. This is […]
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The Rise of Customized Merchandise Mugs: How Personalization is Transforming the Coffee Experience On a typical day, more than one billion people gulp coffee down their throats. That’s more than 12% of the global population. And for many, it’s not just about the coffee itself but the experience that comes with it. That’s where custom […]
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The Rise of Custom Mug Merchandise: Trends, Ideas, and Business Opportunities There’s one item on your desk capable of getting your business seen over 3000 times! We’re talking about custom mugs. And, no! You don’t need to spend a dime on ads. Yes, you read that right! According to a study by ASI’s Global Ad […]
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Merchandise bags have been good servants for years, helping us transport items from one place to another. But what’s their origin? Have they always been like we know it now? Will they remain like this in the coming years? In this article, we’ll discuss the history, evolution, and future of one of the oldest branded […]
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How to Create Your Own Merchandise: A Step-by-Step Guide for Beginners Do you want to transform your brand into something people can carry, wear, or use on a daily basis? Creating your own merchandise is indeed one of the best ways to promote your business, raise awareness of your brand, and generate additional revenue. It […]
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Eco-Friendly Water Bottle Merchandise: Trendy Designs and Sustainability Practices You Need to Know According to a market report, the global market for reusable water bottles is expected to reach an all-time high of $12.6 billion in 2032. For context, it was valued at $9.2 billion in 2023, representing an astonishing growth rate of 3.6% over […]
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Top 10 Must-Have Cycling Merchandise for Every Cyclist: Gear Up for Your Next Ride Over 80% of serious cycling head injuries are preventable with a proper helmet. This one study shows how much the right gear matters. Whether commuting, training, or riding for fun, your equipment directly affects your safety, comfort, and performance. If you […]
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The Ultimate Guide to Creating Memorable Conference Merchandise: Boosting Brand Engagement and Networking Opportunities When people attend conferences, they want to leave with something memorable. How do you plan to make your brand stick with them? Do you think they return home thinking about your shiny pitch deck on a screen? Absolutely not! They go […]
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Top 10 Must-Have Christmas Merchandise Items for 2025: Trends and Gift Ideas Are you looking to make this Christmas unforgettable for your customers and team? Do you know a simple gift could show appreciation, boost motivation, and even attract new business all at once? Whether you want to appreciate your local customers, reward your hard-working […]
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