Sports

Marketing and sports have always been intertwined. From the earliest days of advertising, when sporting events were used to sell products, to the modern era of multimillion-dollar sponsorship deals, the two have been inseparable. But as marketing has become more sophisticated, so too has its approach to sports. No longer is it enough to simply slap a logo on a team’s uniform; now, brands are looking for ways to integrate themselves into the very fabric of the sports they sponsor. Our team of marketing and procurement professionals has put together a series of articles to help you understand the changing landscape of sports marketing.