Sports
Marketing and sports have always been intertwined. From the earliest days of advertising, when sporting events were used to sell products, to the modern era of multimillion-dollar sponsorship deals, the two have been inseparable. But as marketing has become more sophisticated, so too has its approach to sports. No longer is it enough to simply slap a logo on a team’s uniform; now, brands are looking for ways to integrate themselves into the very fabric of the sports they sponsor. Our team of marketing and procurement professionals has put together a series of articles to help you understand the changing landscape of sports marketing.
The Ultimate Guide to Golf Merchandise: Elevate Your Game with the Best Gear and Gadgets Whether you’re a seasoned golfer or just a beginner, having the right gear can make a difference in how you perform or enjoy the game. We understand the importance of having the right golf equipment, so we’ve put together this […]
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When there is a World Cup or Premier Leagues or any other major sports tournaments of the sort, we common people think only of the game and where it’s being held. Less attention is given as to who the actual sponsor of the event is. Large multinational companies however compete with each other and are […]
Read More
When there is a World Cup or Premier Leagues or any other major sports tournaments of the sort, we common people think only of the game and where it’s being held. Less attention is given as to who the actual sponsor of the event is. Large multinational companies however compete with each other and are […]
Read More