Setting up pop-ups comes with the pressure of getting it right. You want to make more sales, become more visible, and attract more people to your brand, but it all starts with getting it right from the onset. Our team recently noticed an outstanding pop-up at Hamburg Airport, which had all the necessary features any pop-up should have. It’s an opportunity for you to learn, so come along as we take you through Wolfie’s Whisky Rock ‘n’ Roll pop-up display and 5 features that make it stand out.
Top 5 Features of This Unique Display
This display is eye-catching and perfectly combines the appeal of whisky with the electrifying vibe of rock ‘n’ roll. Let’s find out more about the features that make this pop-up display a must-see:
1. Rock ‘n’ Roll Aesthetic
The rock ‘n’ roll theme is like a magnet; unmistakably attractive to travelers at the airport. The decoration is vibrant, with an impressive collection of memorabilia from Sir Rod Stewart, the co-founder of Wolfie’s Whisky. As visitors move closer, they can see Rod’s German Gold records featuring hits like ‘Body Wishes’, ‘Baby Jane’, and the album ‘Every Picture Tells a Story’. Plus, there’s a display of cloth items worn by the rockstar on stage, offering fans a rare look into his illustrious career and an escape from the busy airport environment.
2. Whisky Sampling and Purchase
One of the most exciting features of the display is the opportunity for travelers to sample and purchase Wolfie’s blended whisky at the stand. This engaging activity enables travelers to sample the whisky, which includes a harmonious mix of Rod’s favorite tastes: cinnamon, vanilla, apple, peat, and syrupy pears, with a finish of citrus peels and oak spice. This feature combines convenience, education, and sensory delight, making it a stand-out attraction for customers.
3. Personalized Bottle Engraving
Another standout feature is the bottle personalization feature. Customers can make their whisky purchase extra special with Wolfie’s exclusive bottle engraving service. They can add a personal touch by engraving their names or special messages on their chosen bottle. This is a perfect strategy for the brand to make the experience memorable for customers. This unique feature also helps the brand create lasting connections with customers.
4. Pre-Tour Celebration
While it is often ignored, timing is important when setting up a pop-up display. It is the next feature we noticed was used excellently by Wolfie Whisky. The activation is timed perfectly before Rod Stewart’s European summer tour, starting with nine shows. This gives fans and travelers a special opportunity to immerse themselves in Rod’s music and whisky before experiencing his incredible performances. It’s a fantastic move by the brand to draw more excitement and anticipation to the display.
5. Pre-Tour Celebration
Sharing experiences has become a big part of our lives. This display taps into this global trend by encouraging visitors to capture their moments and share them on social media. With the beautiful photo spots at the display and the activities to partake in, travelers can easily share their experiences with friends and followers. This feature helps enhance engagement and spread the word about the unique display.
In Summary
Wolfie’s Whisky Rock ‘n’ Roll pop-up display is a marketing effort that combines the love of whisky and rock ‘n’ roll creatively and engagingly. From the visually appealing setup and engaging sessions to the timing and personalization option, every feature is designed to leave a lasting impression. So, next time you want to craft a pop-up, consider this as your inspiration.
Contact UCT (Asia) to know how we can help you create eye-catching, engaging, and memorable pop-ups that tell your brand story.
