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Have you ever scrolled through social media and stumbled upon a brand that’s completely transformed its image either by creating a new brand logo, symbol, colour, or even developing a new name? It can be pretty fascinating, right? But why do companies rebrand? Well, branding is essentially your company’s personality – it’s how you want […]

Airports are gateways to new adventures. They offer a mix of excitement and anticipation for travellers. Among the myriad of experiences airports provide, duty-free shopping stands out as a unique opportunity for passengers to indulge in luxury goods and exclusive deals. Avolta, a leading retailer in the duty-free sector, has crafted an exceptional experience for […]

Ever wondered how established brands maintain a strong presence in the hearts and minds of consumers? Have you ever considered using a major sporting event to elevate your brand awareness? Worry not! Mondelez’s recent Olympic campaign in Canada is the perfect inspiration! Apart from generating massive sales, this clever strategy also raised excitement for the […]

The benefits of QR codes are undeniable. They streamline the customer journey, seamlessly bridging the gap between physical and digital experiences. With a simple scan, you can whisk potential customers away to a targeted online destination – a website, a contest landing page, or even a downloadable loyalty program that boosts repeat business. But how […]

While space travel might not be readily accessible to everyone, companies are constantly finding innovative ways to bring a touch of that cosmic wonder to their customers. This is where Oreo’s recent “Zero-Gravity Contest” in Canada steps in! This campaign is a brilliant marketing concept that has not only generated excitement around their new “Space […]

Have you ever craved a deeper connection with your favourite shows or movies? Do you find yourself yearning to bring those fictional worlds into your everyday life?  Well, Netflix and Bath & Body Works have just made that dream a delightful reality! This unique collaboration is a strategic masterstroke that redefines the beauty industry in […]

Have you been wondering how a household brand like Nestle manages to stay ahead of the curve? The truth is that brands are now, more than ever, looking to seal innovative and strategic marketing partnerships in the bid to stay ahead of the competition. Let’s take Nestle‘s impactful sponsorship at the prestigious APRRA India Conference […]

Have you ever wondered how some brands consistently go viral on social media? It’s simply because they organise marketing campaigns that captivate audiences and generate massive online buzz. Understanding these strategies can be the key to unlocking your own social media success, especially in this age of digital marketing. In today’s blog, we’ll take a […]

Close your eyes for a moment. Imagine walking into a store and instantly feeling like you’ve been transported to a different world. Or imagine being drawn to a product because of its attracting scent. These two scenarios are a few examples of how powerful multi-sensory marketing can be. This type of campaign strategy engages multiple […]

Gift-giving remains a key aspect of human bonding. When people receive unexpected gifts, the overwhelming feeling is that of happiness and gratitude. This simple act strengthens the bond of the relationship between the giver and the receiver, be it in a professional or personal setting Likewise, in marketing, strategic gift-giving is a powerful way to […]